nowi-energy.com
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The Invisible Energy Revolution
Nowi's silent pivot to Nexperia's power empire
While the world obsesses over battery breakthroughs, Nowi Energy quietly became the invisible engine powering Nexperia's IoT empire. Their 24-person team generates $4.6M annually from energy harvesting ICs—yet their website traffic sits at absolute zero. This isn't a bug; it's a strategic silence.
"Nowi doesn't sell to developers—it sells to Nexperia's industrial machine. Their website is a ghost town because their customers are Fortune 500 procurement teams."
The Acquisition Ghost
Nowi-energy.com is essentially a digital tombstone for a company that never needed public visibility. The domain redirects to Nexperia's infrastructure while maintaining its own terms and privacy pages. This isn't a startup—it's a stealth acquisition asset. The CEO Simon Van and COO Omar Link operate as division heads within a Dutch semiconductor giant, not as startup founders chasing venture capital.
Tech Stack Tells the Truth
Their 16-technology stack reveals everything: jQuery, Swiper, Tailwind CSS, Bootstrap, Ant Design, DaisyUI, PWA, Google Analytics, Google Tag Manager, Zendesk. This is enterprise software architecture—stable, predictable, and utterly devoid of growth-hacking flair. No Next.js, no React, no aggressive SEO. They built a functional portal, not a marketing machine.
The 'Cross Reference' H1 tag on their homepage is the most telling detail. This isn't a product launch page—it's a B2B utility tool for engineers to map Nowi's energy harvesting ICs against legacy components. The $4.6M revenue comes from industrial IoT deployments where power efficiency isn't a feature, it's a requirement. They don't need traffic; they need reliability.
- Zero organic search presence is intentional—industrial buyers don't Google 'energy harvesting ICs'
- Nexperia's acquisition turned Nowi into a component division, not a standalone brand
- The 24-person team punches above its weight with $192k revenue per employee
- Their social profiles exist but are underutilized—brand awareness isn't the goal
The Anti-Startup Playbook
Nowi proves that B2B hardware success doesn't require public visibility—just the right acquisition target and a relentless focus on industrial problems. Their ghost website is the ultimate flex: we don't need you to find us, because Nexperia's sales team already did.
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Energy harvesting power management ICs | Nexperia
Energy harvesting power management ICs
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nowi-energy.com uses 16 technologies across their website including YouTube Embed, Font Awesome, HSTS, and more.
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nowi-energy.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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