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nrk.no
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nrk.no

9 technologies
VerifiedGrowingVisit51.9M/mo$1.0B3.6K9 Tech7 Leads
Deep Dive

NRK: Norway's Digital Monolith

How a state broadcaster dominates 94% of a nation's web traffic

NRK isn't just a broadcaster; it's Norway's digital oxygen. With 94% of its traffic coming from within the country, it holds a grip on the Norwegian public that most tech giants would kill for.

51.9M
monthly visits
94%
traffic from Norway
58.8M
backlinks
76%
direct traffic

"NRK commands a level of domestic loyalty that transforms a public broadcaster into a national utility."

The Unfair Advantage of State Funding

NRK operates with a $1B+ revenue model that isn't driven by pure profit maximization. This allows them to invest in tech stacks like Svelte and PWA without the relentless pressure of quarterly earnings calls. They're building for longevity, not just engagement spikes.

The Monopoly of Attention

When 'nrk tv' and 'nrk' are the top search terms, it reveals a captive audience. The 76% direct traffic rate is staggering—it means nearly 40 million visits monthly come from users typing the URL directly. They aren't discovering NRK; they are returning home.

The tech stack tells a story of modernization. While legacy systems often plague media companies, NRK is embracing Svelte, Vite, and Tailwind CSS. This isn't the sluggish digital transformation of old media; it's a deliberate move toward a faster, more resilient web experience.

  • Vertical Integration: From news to podcasts to live TV, all under one roof.
  • Tech Modernization: Moving from legacy stacks to Svelte/Vite for performance.
  • Hyper-Local Focus: Dominating local news in a way global players cannot.
  • State-Sanctioned Scale: Operating without the VC 'growth at all costs' mentality.
No global expansion strategy
Total dominance in Norway (94% traffic share)
Low Trustpilot rating (1.5/5) indicates user friction
Massive organic backlink profile (58M+)
Heavily reliant on a single market
Zero reliance on ad-tech volatility

NRK is the blueprint for public service survival

In an era of fragmented media, NRK proves that deep, domestic integration creates an unassailable moat.

What tech stack does Nrk use?

10 detected
Security1
Web Standards2
Build Tools1
UI Libraries1
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics1
G
Google Analytics

How much traffic does Nrk get?

Traffic & Engagement

37.8M
Monthly Visits
+9.7%
3.8
Pages/Visit
8:40
Avg. Duration
37%
Bounce Rate
Monthly Traffic Trend+5%
35.9M
Oct 2025
Oct
34.5M
Nov 2025
Nov
37.8M
Dec 2025
Dec

Rankings

#1,174
Global Rank
#5
Norway Rank
Newspapers
Category

Backlinks & Authority

58.9M
Backlinks
71.0K
Ref. Domains
77
Authority Score
Low
Penalty Risk
Backlinks Trend-0%
58.9M
Jul 2025
Jul
61.4M
Aug 2025
Aug
61.1M
Sep 2025
Sep
63.1M
Oct 2025
Oct
63.5M
Nov 2025
Nov
58.9M
Dec 2025
Dec

Search Traffic

Organic
10.3M

Top Organic Keywords

#1nrk
2,240,000 vol17.9%
#1nrk tv
550,000 vol4.4%
#1nrk nyheter
301,000 vol2.4%
#1nrk no
165,000 vol1.3%
#1nrk radio
90,500 vol0.7%

Where is Nrk's audience located?

🇳🇴Norway91.4%
🇸🇪Sweden2.7%
🇩🇰Denmark1.7%
🇬🇷Greece0.6%
🇳🇱Netherlands0.5%

Device Distribution

Desktop34.9%
Mobile65.1%

What keywords does Nrk rank for?

5 keywords
1nrk tv187.8K vol$1.32
2nrk186.1K vol$2.45
3nrktv53.8K vol$1.32
4nissene i skjul20.1K vol
5pluribus7.8M vol$2.06

How is Nrk's SEO?

Open Graph Image

OG Image preview
og:image

https://gfx.nrk.no/6rWxze-UEH8NjeyoK-UJdA2vJydrRx-TDe1gvscbaUfw

Meta Tags

title54 chars

NRK.no – nyheter, tv og radio fra Norge og hele verden

description175 chars

NRK.no er Norges største tilbud på nett: nyheter fra Norge og verden, lokalnyheter, radio- og tv-program, podcast, vær, helse-, kultur-, underholdning-, humor- og debattstoff.

languageNB-NO

H1 Tags

h1Forside

Who works at Nrk?

Loading leads...

What do customers think of Nrk?

NRK

NRK

1.5
63 reviews

Categories

News Service#undefinedTelevision Station#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (2)

Filter by rating:
Leśny Bober
11/16/2025
🇵🇱 Poland2 reviewsOrganicUnverified
Experience date: 11/16/2025
Nazimarjser in Polen??

Nazimarjser in Polen??? Maybe your country is rich but you dream about that kind of solidarity. Good luck!

Lars Johansen
6/19/2025
🇯🇵 Japan1 reviewsOrganicUnverified
Experience date: 5/7/2025
Journalists should be fired

Journalists should be fired. How did we reach this point?

Frequently Asked Questions about Nrk

What is Nrk's Revenue?
Nrk generates approximately $1.0B in annual revenue. With 3,587 employees, that's $287,000 per employee.
What does Nrk do?
NRK.no er Norges største tilbud på nett: nyheter fra Norge og verden, lokalnyheter, radio- og tv-program, podcast, vær, helse-, kultur-, underholdning-, humor- og debattstoff.
How fast is Nrk growing?
Nrk has grown by 9.7% in the last 6 months according to traffic data. employee count has changed by 4% year over year.
How do people interact with Nrk?
When visiting Nrk, visitors view an average of 3.8 pages per visit, and spend around 8:40 on the site, and the bounce rate is 36.8%.
How do people find Nrk?
27.5M people (73%) visit Nrk directly. 10.3M (27%) find them through organic search.
Who uses Nrk?
Nrk's top market is Norway with 34.5M visitors (91.4%). Sweden is 2nd with 1.0M (2.7%). Denmark is 3rd with 655.5K (1.7%).
What technologies does Nrk use?
Nrk uses 9 technologies across their website including Security, Web Standards, Build Tools. Key technologies include HSTS, RSS, PWA, Vite.
Who are Nrk's competitors?
Nrk's main competitors include Schibsted, Breach VR, Mediehuset Nettavisen, Pixotope, DVB. These companies operate in similar markets and compete for the same customer base.
What do customers think of Nrk?
Nrk has a Trustpilot score of 1.5 out of 5 (1 stars) based on 63 customer reviews.

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How to contact Nrk?

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About nrk.no

NRK.no er Norges største tilbud på nett: nyheter fra Norge og verden, lokalnyheter, radio- og tv-program, podcast, vær, helse-, kultur-, underholdning-, humor- og debattstoff.

Company Overview

nrk.no
Website
arts_and_entertainment
Industry
#1,162
Global Rank
51.9M
Monthly Visitors
9
Technologies
7+
Employees

Contact nrk.no

Technology Stack

nrk.no uses 9 technologies across their website including HSTS, RSS, PWA, Vite, and more.

Security

HSTS

Web Standards

RSS, PWA

Build Tools

Vite

UI Libraries

Ant Design

CSS Frameworks

Bootstrap, Tailwind CSS

JavaScript Libraries

Swiper

Traffic & Audience

51.9M
Monthly Visits
40%
Bounce Rate
3.3
Pages/Visit
4:34
Avg. Duration

nrk.no receives approximately 51.9M monthly visitors and ranks #1,162 globally. The website has a bounce rate of 40% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 4:34 on the site.

The majority of nrk.no's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is nrk.no?
NRK.no er Norges største tilbud på nett: nyheter fra Norge og verden, lokalnyheter, radio- og tv-program, podcast, vær, helse-, kultur-, underholdning-, humor- og debattstoff.
What technologies does nrk.no use?
nrk.no uses 9 technologies including HSTS, RSS, PWA, and 3 more. View the full tech stack analysis above.
How do I contact nrk.no?
You can contact nrk.no via email at [email protected].
How popular is nrk.no?
nrk.no receives approximately 51.9M monthly visitors and ranks #1,162 globally. Traffic is growing by 8.7% month-over-month.

Related Searches

nrk.no pricingnrk.no reviewsnrk.no alternativesnrk.no loginnrk.no careerswhat is nrk.nonrk.no tech stacknrk.no contactnrk.no vs competitorsnrk.no featureshow to use nrk.nonrk.no integrations

This page provides publicly available information about nrk.no. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nrk.no directly at https://nrk.no.