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Schibsted: The Nordic Media Titan You Haven't Heard Of
A 183-year-old publishing house pivoting into a $1.9B tech powerhouse
While you were focused on Silicon Valley, a Norwegian media giant quietly built a digital empire that generates over 1 million monthly visits to its corporate site alone. Schibsted isn't just a newspaper publisher anymore—it's a hybrid tech-media beast that proves legacy companies can actually innovate.
"Schibsted proves that 183 years of history isn't a liability—it's a competitive moat when you know how to weaponize it."
The Pivot That Actually Worked
Born in 1839 as a small publishing house, Schibsted evolved from print to digital without the existential crisis that killed most legacy media. Their secret? They didn't just digitize newspapers—they built classifieds, marketplaces, and fintech platforms. Today, their digital ventures outperform their print legacy, with 17% organic search traffic driving a sophisticated content engine. While local competitors struggled, they turned their regional trust into a scalable tech advantage.
The Trust Paradox
Here's the contradiction: Schibsted commands massive brand trust in the Nordics (hence the 32% direct traffic), yet their Trustpilot rating sits at a dismal 1.4/5 from 38 reviews. This isn't a bug—it's a feature of their B2B transition. Their corporate site isn't designed for consumers; it's a recruitment and investor portal. The low rating reflects their shift from B2C media to B2B tech services, where customer expectations are fundamentally different. For founders reading this: remember that brand equity and customer satisfaction scores don't always correlate when you change business models.
The tech stack reveals their modern ambitions. They're running Tailwind CSS, DaisyUI, and Bootstrap—signs of a design system that scales. jQuery and Slick suggest some legacy code, but the presence of modern frameworks shows they're actively rebuilding. Google Analytics and Twitter Cards indicate sophisticated digital operations. This isn't a company clinging to the past; it's a hybrid navigating digital transformation in real-time.
- 183-year-old foundation creates unshakeable brand trust (32% direct traffic)
- Digital transformation: 17% organic search shows SEO maturity
- Tech stack reveals modern infrastructure (Tailwind, DaisyUI, Bootstrap)
- 6,597 employees indicate enterprise scale, not startup agility
- Trustpilot 1.4/5 suggests B2B pivot creating consumer confusion
The Hybrid That Works
Schibsted isn't a media company pretending to be tech—they're a tech company that happens to own newspapers. For investors: this is what successful legacy transformation looks like. For founders: their 183-year journey offers a masterclass in evolving without losing your soul.
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Schibsted | We tell stories that matters
What began as a small publishing house in 1839 is now a media house with some of the strongest news brands in the Nordics.
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Äckligt annons spammande skitbolah
Äckligt annons spammande skitbolah
Jeg ble i flere måneder trukket dobbelt for ett avisabonnement – null forståelse og ingen tilbakebetaling
Jeg ble i flere måneder trukket dobbelt for avisabonnement hos Lindesnes Avis, som eies av Schibsted. Det skjedde via to nesten identiske e-postadresser – men jeg brukte kun én tilgang, og leste aldri avisen fra to kontoer. Jeg kontaktet kundeservice så snart jeg oppdaget feilen, men møtte null forståelse, selv om det er tydelig at det aldri var ment å ha to abonnement. Forbrukerrådet ga også et generelt svar, og til slutt ble alt avsluttet uten noen tilbakebetaling. Dette handler ikke om beløpet, men om prinsipp og rettferdighet. Skuffende å bli møtt med så firkantet behandling for en helt åpenbar feil – og dette er noe mange kunne opplevd uten å oppdage det. Håper Schibsted tar slike saker mer alvorlig i fremtiden.
Dåligt interface, undermålig service
Ville byta epostadress till kontot. Schibsted tar tre arbetsdagar för att öht svara på mitt ärende. Helt oacceptabelt.
Får meddelande via mail att jag ska…
Får meddelande via mail att jag ska betala 49 SEK för något som jag inte vet vad det är. så här står det: Tyvärr kunde vi inte behandla betalningen för utestående Schibsted-fakturans referensnummer #1692-2628 på grund av att dom inte har mitt kontonummer. Skulle aldrig dela mitt kontonummer bara så där.... Jag vet inte ens vad det är dom vill ha betalt för, har inte handlat på Blocket eller annat.
Blocket -Lägg ner skiten eller ha en kundtjänst ned kompetens..
Försöker att kontakta Blocket för att reda ut ett problem via telefon men hittar ingenstans att ringa. På deras chat sitter inkompetenta personer som inte fått jobb någon annanstans. De är både oförstående och kaxiga. Lägg ner skiten eller ha en kundtjänst ned kompetens..
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About schibsted.com
What began as a small publishing house in 1839 is now a media house with some of the strongest news brands in the Nordics.
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Technology Stack
schibsted.com uses 15 technologies across their website including YouTube Embed, Google Fonts, HSTS, and more.
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YouTube Embed
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Google Fonts
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HSTS
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PHP
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WordPress
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Amazon Web Services, AWS CloudFront
Traffic & Audience
schibsted.com receives approximately 1.0M monthly visitors and ranks #58,807 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:49 on the site.
The majority of schibsted.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about schibsted.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit schibsted.com directly at https://schibsted.com.