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NS1: The Unsung Hero of DNS
Why this IBM-owned DNS service is a critical infrastructure play
In a world where a single DNS outage can cost millions, NS1 operates as the invisible guardian of digital resilience. This isn't just another DNS provider—it's the infrastructure that keeps the internet's backbone humming.
"NS1 doesn't just route traffic—it orchestrates it with surgical precision while competitors are still playing checkers."
The Enterprise Sweet Spot
With only 147 employees generating $22.1M in revenue, NS1 achieves a remarkable $150K+ revenue per employee. This isn't a startup burning cash; it's a lean, focused enterprise machine. Their client list reads like a who's who of digital infrastructure, yet they maintain an almost stealthy presence in the market.
The IBM Acquisition Effect
The $118.4M funding tells a story of ambition, but the IBM acquisition changed everything. Now embedded within Big Blue's cloud ecosystem, NS1 transforms from a standalone DNS service into a critical component of IBM's hybrid cloud strategy. The traffic data reveals an interesting pattern: 42% direct traffic indicates strong brand recognition among technical decision-makers who bypass search entirely.
The keyword data exposes NS1's positioning challenge. When your top search terms include 'ns1 pulsar' and 'ns1 multi cdn,' you're speaking to a niche, technical audience. But when 'ip apa ini 74.125.224.50' (an Indonesian phrase for 'what is this IP') appears in your top keywords, it suggests organic discovery by troubleshooting engineers worldwide—a testament to technical credibility over marketing spend.
- Multi-CDN orchestration that actually works at scale
- Pulsar traffic steering for intelligent routing decisions
- API-first design that DevOps teams love
- IBM's enterprise backing with startup agility
The Infrastructure Bet of 2024
For investors and founders: NS1 represents the rare convergence of technical excellence, enterprise validation, and strategic positioning in the critical infrastructure layer that powers the internet itself.
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IBM NS1 Connect
IBM NS1 Connect managed DNS service delivers resilient, fast, authoritative DNS connections to prevent network outages.
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Reviews (4)
I need survival cash
I am trying to recover account balance from Economic Development That was sent to me from IBM
excellent dns service
their dns service is excellent. routing to different proxys world-wide is one a nice feature they offer. with 5 mil queries its enough for small sites. everything above 5m.. they´ll charge you. 1 free monitor. 500 a-records and so on. dnssec and an api is also available. the support was always friendly and helpful.
NS1 - dependable, easy to use
NS1 is one of the ten largest DNS providers. But since I have only five small Web sites, and nothing I do is very complicated, I haven't even begun to use all the features available. The more basic aspects that I've used are very usable, though, and I've never experienced a problem with their service. So I've been happy with NS1 for quite a few years now. If you're in need of new complex DNS services, take a look around because there's a lot of that now.
Stay away from this company
Stay away from this company - they promise things they cannot deliver, they try to bill you erroneously and their service is extremely poor, go with Dyn or AWS Route53, miles better than this crap.
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About ns1.com
IBM NS1 Connect managed DNS service delivers resilient, fast, authoritative DNS connections to prevent network outages.
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Technology Stack
ns1.com uses 11 technologies across their website including AWS CloudFront, Cloudflare, TrustArc, Adobe Launch, Tealium, and more.
Cloud & Hosting
AWS CloudFront, Cloudflare
Privacy & Consent
TrustArc
Tag Managers
Adobe Launch, Tealium
Analytics & Marketing
Clarity
Performance
Lazy Loading, Priority Hints
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
ns1.com receives approximately 191 monthly visitors. The website has a bounce rate of 50% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of ns1.com's traffic comes from .
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This page provides publicly available information about ns1.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ns1.com directly at https://ns1.com.