nsg-inc.com
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NSG Inc.: The Cincinnati Workhorse
A 35-year-old B2B services company with $20M revenue and a curious SEO strategy
NSG Inc. isn't chasing VC funding or viral growth; they're a 35-year-old industrial workhorse, cleaning offices and guarding facilities across Greater Cincinnati. With $20.8M in revenue and 87 employees, they've built a stable, mid-sized business doing the unglamorous work that keeps commerce running.
"NSG isn't selling tech—they're selling trust, reliability, and the fact that they've been doing this since 1988."
The SEO Paradox
Here's the curious part: NSG's top organic keyword is 'nsg' with 15,970 monthly searches—yet their global rank is #8.6M. This suggests a massive brand awareness gap or a potential trademark conflict. They're winning on 'nsg inc. jobs' but losing on core service terms. For a company with $20M revenue, their digital footprint is surprisingly modest, hinting at a heavy reliance on traditional B2B sales and referrals rather than inbound marketing.
The Dual-Service Model
NSG operates in two distinct but complementary industries: commercial cleaning and security services. This isn't a random combination—both are facility management services with similar sales cycles, client bases (commercial real estate, manufacturing, education), and operational models. The 'NSG Difference' likely leverages cross-selling: a client who needs cleaning might also need security, and vice versa. This bundling creates stickier contracts and higher lifetime value.
- Founded 1988: 35 years of operational history in Cincinnati
- $20.8M revenue: Mid-market scale with 87 employees
- Dual-service model: Cleaning + Security = facility management bundle
- Local dominance: 100% traffic from 'undefined' (likely US)
- Low digital footprint: 1,693 monthly visits suggests heavy offline sales
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Tailwind CSS indicate a functional but not cutting-edge website. No modern frameworks, no heavy investment in digital experience—because for NSG, the website is a brochure, not a sales engine. Their real sales happen through relationships, RFPs, and local reputation. The LinkedIn and Facebook presence is minimal, reinforcing that this is a traditional B2B services company.
NSG is a blueprint for boring, profitable B2B services
Not a unicorn, but a reliable cash-flow machine that's survived recessions, tech disruptions, and market changes by focusing on execution over growth-at-all-costs.
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Meta Tags
Cincinnati OH: Security Guard & Commercial Cleaning Services
NSG has been a trusted provider of commercial cleaning and security guard services in Greater Cincinnati. OH, since 1988.
Security Services Designed for Your Business Needs
Discover top-notch security services that enhance your facility's safety and efficiency while reducing service costs.
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About nsg-inc.com
NSG has been a trusted provider of commercial cleaning and security guard services in Greater Cincinnati. OH, since 1988.
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Technology Stack
nsg-inc.com uses 33 technologies across their website including Font Awesome, Google Fonts, Laravel, PHP, and more.
Fonts
Font Awesome, Google Fonts
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
Squarespace, Webflow, WordPress
CDN
cdnjs, jsDelivr
Cloud & Hosting
Cloudflare
Traffic & Audience
nsg-inc.com receives approximately 1.7K monthly visitors and ranks #8,613,731 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:44 on the site.
The majority of nsg-inc.com's traffic comes from .
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