nsure.com
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Nsure: The Insurance Marketplace That Doesn't Sell
A 129-person digital agency beating incumbents by being the middleman
Nsure isn't an insurance company—it's a digital insurance agency that turns the industry's biggest weakness into its strength. By pitting 60+ insurers against each other in a 5-minute digital gauntlet, they've built a $16.8M revenue engine on the premise that your loyalty is costing you money.
"They're not selling insurance—they're selling the certainty that you're overpaying."
The Trust Paradox
Nsure's 3.7/5 Trustpilot rating with just 8 reviews reveals a fascinating tension. While 63% of their traffic comes direct—suggesting strong brand recall—their organic search is only 25%. This isn't a search play; it's a trust-play. Users don't Google 'insurance comparison'—they type 'nsure' directly because they've been told it works. The real story? Their 1,060 monthly searches for 'nsure payorlogic' indicate a hidden B2B or backend integration that's driving unbranded traffic.
The 5-Minute Promise
Their entire model hinges on a brutal efficiency promise: save up to 45% in under 5 minutes. This isn't marketing fluff—it's a product constraint that forces simplification. With only 21 technologies detected (jQuery, Tailwind, Vite), their stack is intentionally lean. No complex AI underwriting engines, no massive data lakes. Just a clean aggregation layer that makes 60+ insurers compete. The real magic? They've eliminated the 'agent' from the equation while keeping the human trust element.
The traffic data tells a story of a brand that's building direct relationships rather than chasing SEO. With 98.2% of traffic from 'undefined' (likely US) and only 1.8% international, Nsure is playing a focused game. Their keyword strategy is defensive: 'nsure' (700 monthly searches) and 'nsure login' (60) dominate, but the real insight is in 'how much can bundling car and home insurance save' (300 volume). They're not just capturing demand—they're educating it.
- The 'payorlogic' mystery: 1,060 monthly searches suggest a hidden enterprise layer
- Direct traffic dominance (63%) indicates strong word-of-mouth or referral loops
- Only 8 Trustpilot reviews despite 20K monthly visitors—conversion friction or selective review collection?
- Minimal tech stack (21 tools) suggests focus on core aggregation, not feature bloat
The Aggregator's Edge
Nsure proves you don't need to own the insurance product to own the customer relationship. By becoming the marketplace that commoditizes insurers, they've built a defensible position on transparency alone.
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Home & Auto Insurance | Nationwide Digital Insurance Agency
Home & auto insurance digital insurance agency Nsure can help you save up to 45% on your premiums in less than 5 minutes. Switch and save.
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Reviews (7)
Reasonable insurance prices and timely…
Reasonable insurance prices and timely communication when it’s time to renew.
Almost left Kin for these guys until…
Almost left Kin for these guys until the endorsements page with 42 exclusionary endorsements advising me what will NOT be covered was missing from the 5 Docusign emails sent to me. I didn't sign anything, called to cancel within one hour and found they did not need my signature, had already contacted my mortgage company then went to their website to find the new insurance had already replaced the old policy and I had to swamp all parties to say not changing. I then received this text message. How many of these reviews are paid for their favorable endorsement? I only just met them. That is an enormous amount of trust to think I won't say anything about something that seems coercive? You'll pay me $20 to bolster your Google rating artificially??? I wonder if the polar opposite is crickets if I had to file a claim???? Last hurricane Kin staff phoned (an actual human, not robocall) to say "are you okay? Do you need anything for your family??” Without asking if we needed to file a claim or any discussion of how much we might cost them. That was reserved for the calm time after any emergency. (Our house had no damage). Great rates are found here but be sure to look over what is and isn't covered for the low price. (transcript of text since I can't post a screenshot: "Hi, I am Adrian, the CEO of Nsure.com. I would like to thank you for purchasing an insurance policy with us. If you were pleased with your Nsure experience, please post a review to our Google profile. (review address) As a token of our appreciation, we will sen d you a $20 Amazon gift card within 5 days of letting us know (by replying to this text0 you posted a review." Incentivized google reviews? If you authentically deserve 5 stars you should not have to pay for them.
Unaccountable, corrupt company stealing customer time
They evidently haven't been getting into any trouble flat out lying about requirements, asking for intrusive docs totally unnecessary and would be of no help/ info they already have. Saying they are doing something and then simply not. The state should have no reason to wonder why people are furious. FL is known for this and of course it's spread everywhere. Disgusting. Update: Total scam in, harassed for months, they kept some of the funds beyond the days of the policy at cancellation, no break down sent. DO NOT USE. Shame on you Florida.
I wish I give a less than one
I wish I give a less than one. These clowns are a joke. Stay away from at all costs. My policy with the new carrier hasn’t gone into effect yet but I wanted to cancel going forward. Nsure insists that I send in the declaration page from the new carrier before they submit the cancellation to the carrier I’m not going forward with. That’s crooked!! And appears to be a scam to get me locked into the prior policy. Even though it is not in effect yet.
STAY AWARE FROM NSure!
I could not be more frustrated and angry by the lack of customer service and the bait and switch scams that I have experienced purchasing a policy from Nsure. I was quoted and selected a policy. By the time I went to purchase the policy and create my account with the insurance company that I went with, I noticed after paying that my Coverages were dramatically reduced, SUBSTANTIALLY. I spoke with Domenico who sold me the policy and was assured all was ok and that I would be contacted with the revised documents. This never happened. I called again and spoke with Victoria, Chelsea, Anthony- all on separate days vowing to get to the bottom of the "error" and contact me back. None of them bothered to call back when they promised they would. Each time you call you speak with an admin that you explain the whole scenario to just to be transferred to a licensed agent that is fully unable to do anything except let you know that they will be contacting the insurance company to correct the "mistake" and will be contacting you, "tomorrow" Phrases that are repeated over and over after waiting on hold over 2 hours! God forbid something actually happens where you need these people with a claim in an emergency- do not count on them to assist or answer. Finally someone from NSURE suggested calling the insurance company directly only to be told that they didn't sell the policy so they cannot assist on any changes but also confirming that NSURE was the one to select and offer underwriting the initial ask of what was then bound. As previously stated I could not be more frustrated by the total failure and waste of time it was been to ever contact or try and work with NSURE. I will be filing a claim with the state department of insurance as this bait and switch scam to me is fraud when you are told something, shown your approved quote in writing that you had to approve and then after paying are scammed into lesser coverage. This has to be a scam.
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About nsure.com
Home & auto insurance digital insurance agency Nsure can help you save up to 45% on your premiums in less than 5 minutes. Switch and save.
Company Overview
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Technology Stack
nsure.com uses 21 technologies across their website including HSTS, reCAPTCHA, PHP, WordPress, and more.
Security
HSTS, reCAPTCHA
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PHP
CMS
WordPress
CDN
unpkg, jsDelivr
Advertising
DoubleClick Floodlight, Microsoft Ads, Google Ads, Facebook Pixel
Customer Support
Intercom
Traffic & Audience
nsure.com receives approximately 20.4K monthly visitors and ranks #911,010 globally. The website has a bounce rate of 38% with visitors viewing an average of 4.9 pages per visit. Users spend an average of 3:24 on the site.
The majority of nsure.com's traffic comes from undefined, .
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This page provides publicly available information about nsure.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nsure.com directly at https://nsure.com.