Numerator isn't just another data company—it's a lean, five-person operation pulling in 120,000 monthly visits and claiming 2 billion+ consumer data points. While most analytics firms burn cash on headcount, Numerator proves that in the age of AI, small teams with the right data moat can punch far above their weight.

"Five people, two billion data points, and 120k monthly visitors. This is the blueprint for capital-efficient data businesses."

What makes Numerator uniquely positioned is their vertical focus. They're not trying to be everything to everyone. The top keywords reveal a strategy centered on specific use cases: 'branded survey,' 'verified voices variables,' and even niche reports like 'Home Depot, Lowe's capture nearly half of home improvement spending.' They're not selling data; they're selling consumer truth in specific, high-value verticals.

• 5-person team with 50% direct traffic (brand authority)
• First-party data moat of 2B+ consumer points
• Vertical-specific insights in retail, home improvement, consumer goods
• Capital-efficient model: $0.3M revenue with minimal headcount
• Strong social presence across LinkedIn, Facebook, Instagram