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NurseCore: The $393M Giant You've Never Heard Of
Inside the hidden powerhouse of healthcare staffing dominating through stealth and scale
While tech startups chase VC dollars for nurse staffing apps, NurseCore quietly built a $393M empire with 1,042 employees. This isn't a flash-in-the-pan platform—it's a legacy player that predates the digital health boom and still dominates.
"NurseCore proves that in healthcare staffing, relationships and reliability beat flashy UI every single time."
The B2B2C Power Play
NurseCore operates in the sweet spot between hospitals and families. Their dual model—staffing medical facilities AND placing home health nurses—creates a defensive moat. Hospitals need reliability; families need trust. NurseCore delivers both through a single platform, making it nearly impossible for point-solutions to displace them.
The Traffic Paradox
With only 6,060 monthly visits, NurseCore's digital footprint seems laughably small. But this reveals their secret: they're not playing the SEO game. 47% of traffic is direct—meaning their clients bookmark them, return regularly, and don't need to search. This is the hallmark of a relationship-driven business that wins on retention, not acquisition.
Their keyword strategy tells the real story. They rank for 'corporate nurse' (880 volume), 'you prn' (2,340 volume), and 'nursing agencies near me' (630 volume)—hyper-local, high-intent terms that convert. They're not chasing broad terms; they're owning their niche with surgical precision.
- Legacy tech stack (jQuery, Bootstrap) suggests they're optimizing for reliability over innovation
- Social presence across all major platforms shows they're modern enough to be found, traditional enough to be trusted
- Regional leadership structure (Regional VPs) indicates a decentralized, scalable model
The Unsexy Truth About Healthcare Tech
While founders chase disruption, NurseCore proves that reliability, relationships, and regional expertise win in healthcare staffing. They're not building for an exit—they're building for generations.
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Meta Tags
Nursing Jobs, Medical and Healthcare Staffing, Home Healthcare, Nurse Staffing - NurseCore
NurseCore has been an industry leader in medical staffing. We’ve matched thousands of families and medical facilities with trained medical professionals and nurses to fit their specific medical staffing needs.
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About nursecore.com
NurseCore has been an industry leader in medical staffing. We’ve matched thousands of families and medical facilities with trained medical professionals and nurses to fit their specific medical staffing needs.
Company Overview
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Technology Stack
nursecore.com uses 15 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
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PHP
CMS
WordPress
Customer Support
Zendesk
E-commerce & Payments
WooCommerce
Traffic & Audience
nursecore.com receives approximately 6.1K monthly visitors and ranks #3,009,993 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:59 on the site.
The majority of nursecore.com's traffic comes from .
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