nursegrid.com
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NurseGrid: The Scheduling App That Owns Its Niche
How a 13-person team built a $4M/year tool nurses can't live without
While health tech giants chase AI diagnostics, NurseGrid quietly dominates a hyper-specific niche with a product so essential it commands 67% direct traffic. This isn't a VC growth story—it's a playbook for building unsexy, indispensable software.
"67% direct traffic proves nurses don't search for alternatives—they bookmark NurseGrid and return daily."
The Anti-Growth-At-All-Costs Model
NurseGrid's $9.4M funding over 13 employees reveals a deliberate strategy: deep vertical focus over horizontal expansion. While competitors try to be everything to healthcare, NurseGrid solves one painful problem—shift scheduling—with surgical precision. The result? A 99.2% US concentration that defies 'global SaaS' dogma.
The Power of Niche SEO
Organic search drives only 28% of traffic, but the keywords tell the story: 'nursegrid sync to google calendar' (220 monthly searches) and 'nursegrid learn' (350) show users seeking integration and education, not discovery. This is a mature product with a captive audience, not a growth-stage startup chasing keywords.
The tech stack reveals a pragmatic approach: jQuery and Bootstrap suggest a legacy foundation, but Tailwind CSS and Splide indicate modernization efforts. This isn't a bleeding-edge tech stack—it's a reliable workhorse built for stability over flash, mirroring the healthcare industry it serves.
- Built by nurses, for nurses: Founder-market fit is literal here
- 67% direct traffic: A moat of habit and loyalty
- US-dominated: 99.2% of traffic, ignoring global distraction
- Profitable at $0.4M revenue: Efficiency over scale
- Small team, big impact: 13 people run a mission-critical tool
The Unsexy SaaS Playbook
NurseGrid proves that in a specialized vertical, depth beats width every time. While others chase scale, they built a fortress.
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Modern Tools for Nurses & Care Teams | Nursegrid
Nursegrid is the #1 nurse scheduling app built by nurses, for nurses. Manage shifts, swap schedules, and grow your career with ease.
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About nursegrid.com
Nursegrid is the #1 nurse scheduling app built by nurses, for nurses. Manage shifts, swap schedules, and grow your career with ease.
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nursegrid.com uses 15 technologies across their website including Font Awesome, PHP, WordPress, and more.
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nursegrid.com receives approximately 40.3K monthly visitors and ranks #573,894 globally. The website has a bounce rate of 37% with visitors viewing an average of 5.0 pages per visit. Users spend an average of 1:32 on the site.
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