nutiva.com
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Nutiva: The Organic Food Giant You've Never Heard Of
A $30M revenue bootstrapped giant in the crowded wellness space
Nutiva isn't just another wellness brand—it's a quiet behemoth in the organic food sector. With 110 employees and nearly $30M in revenue, they've carved out a profitable niche while competitors chase VC funding.
"They don't play the VC game. They play the profit game—and they're winning."
The SEO Monopoly Strategy
Nutiva dominates specific high-intent keywords with surgical precision. They rank #1 for 'nutiva' (1,890 monthly searches) and have cornered the market on 'coconut aminos' (15,110 monthly searches). Their 49% organic traffic share isn't accidental—it's a calculated content strategy that turns searchers into buyers without ad spend.
The Bootstrapped Advantage
With no funding rounds listed, Nutiva operates with a discipline most funded startups lack. Their 110-person team generates $270K in revenue per employee—exceptional efficiency for a food brand. This isn't a burn-rate business; it's a sustainable machine that prioritizes margins over growth-at-all-costs.
- Product mix spans 8 categories: oils, proteins, seeds, and baking products
- Direct traffic (40%) proves strong brand recognition and repeat purchase behavior
- Minimal social proof (only 3 Trustpilot reviews) suggests low investment in review generation
- Tech stack leans on jQuery and Bootstrap—functional but dated, prioritizing reliability over flash
What makes Nutiva fascinating is what they're not doing. No flashy DTC marketing blitz. No celebrity endorsements. No subscription model pushing recurring revenue. Instead, they're building a classic CPG business with modern SEO tactics. Their 40% direct traffic suggests customers know exactly what they want—and come directly to buy.
The Quiet Giant Playbook
Nutiva proves you don't need to be the loudest in the room to be the most profitable. They're a case study in disciplined growth, SEO mastery, and building a sustainable business without venture capital.
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5 keywordsHow is Nutiva's SEO?
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Nutiva Makes Organic Culinary Oils, Organic Coconut Oil, & More
Nutiva makes Organic Culinary Oils, Organic Coconut Oil, Organic MCT Oil, Organic Hemp Seed Oil, Organic Baking Products, Organic Nutritional Products, Organic Hemp Protein Powders, Organic Chia Seeds, Organic Shelled Hemp Seeds, Organic Coconut Manna, and more.
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Reviews (3)
Nutiva Coconut Manna
Having never tried any of Nutiva's products before, I tried the Coconut manna from IHerb and I really liked it. I bought two more from Swanson Health Products. I haven't tried them yet so I don't know whether they will be as fresh have noted that some customers complained about a lack of freshness, but that might not have been the coconut manna. I do find it frustrating that a lot of places were out of stock.
Wonderful company with excellent…
Wonderful company with excellent customer service. We use their Organic MCT oil for all of our products and while it is not the cheapest out there it is 100% the highest quality.
Product of China .Recently ordered what I thought was…
Recently ordered what I thought was advertised to be USDA organic lions mane mushroom from Nutriva. When Tracking my order this lions mane mushroom powder is coming from China . Was led to believe it was a product of the USA.
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About nutiva.com
Nutiva makes Organic Culinary Oils, Organic Coconut Oil, Organic MCT Oil, Organic Hemp Seed Oil, Organic Baking Products, Organic Nutritional Products, Organic Hemp Protein Powders, Organic Chia Seeds, Organic Shelled Hemp Seeds, Organic Coconut Manna, and more.
Company Overview
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Technology Stack
nutiva.com uses 29 technologies across their website including AudioEye, YouTube Embed, Font Awesome, Google Fonts, and more.
Accessibility
AudioEye
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
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KeyCDN
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
nutiva.com receives approximately 21.6K monthly visitors and ranks #1,294,914 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:19 on the site.
The majority of nutiva.com's traffic comes from undefined, undefined, .
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