nutrabay.com
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India's Supplement Giant: Nutrabay
A deep dive into the $52M health tech platform redefining India's fitness market
In a market flooded with counterfeit supplements, Nutrabay didn't just enter the game—they built a fortress of authenticity. With 1.4M monthly visitors and $52M in revenue, this isn't just another e-commerce store; it's India's trusted gateway to genuine fitness nutrition.
"In a market where 70% of supplements are fake, Nutrabay's entire business model is built on the single promise of 'originality'—and it's working."
The Trust Equation
With 10 Lakh+ happy customers and a 7-year track record, Nutrabay has turned the commoditized supplement market into a loyalty game. Their secret? A relentless focus on authenticity over price wars. The 34% direct traffic (higher than industry average) proves customers aren't just browsing—they're returning because they trust what's in the bottle.
The SEO Moat
Nutrabay dominates branded search (27,720 monthly searches for just 'nutrabay'), but the real story is in the long tail. They rank for 'pea protein' (16,690 searches) and 'nutrabay creatine' (1,370 searches)—capturing intent at every stage of the buyer journey. This isn't accidental SEO; it's a content strategy that turns browsers into buyers.
The 21 technologies powering their stack—from Tailwind CSS to PWA capabilities—reveal a team obsessed with performance. With 146 employees generating $52.6M in revenue, that's $360K per employee—exceptional efficiency for an e-commerce player in India. Their tech choices aren't just trendy; they're built for speed and mobile-first users who need to check protein labels on-the-go.
- Dominates branded search with 27K+ monthly queries
- 59% organic traffic vs. 34% direct—strong discovery & retention
- PWA-first approach for India's mobile-first fitness community
- Premium positioning with free shipping as a conversion lever
The Indian Fitness Stack is Here
Nutrabay isn't just selling protein powder—they're building the digital infrastructure for India's fitness revolution, one authentic scoop at a time.
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5 keywordsHow is Nutrabay's SEO?
Open Graph Image
https://cdn2.nutrabay.com/products/1200x630-Blue-1761557360.png
Meta Tags
NUTRABAY™ | India's Authentic Supplement Store Online
Buy Original Whey Proteins, Vitamins & much more. ✔ 10 Lakh+ Happy Customers. ✔ 7 Years+ Delivering Supplements ✔ Free & Fast Shipping all over India.
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Reviews (9)
Best Supplement Brand - Nutrabay
One of the best brand for whey protein and creatine. Been consuming Nutrabay Gold whey concentrate rich chocolate and pure creatine for years now and the products have been great contributor to my fitness journey. Easy to digest, quick to dilute and great recovery. Fantastic products at best price, very affordable.
Great experience
Great experience
I have used nutrabay creatine for a…
I have used nutrabay creatine for a long time.....its useful but you buy the same product at amazon or flipkart at the lower prices.I would suggest you to buy nutrabay products but not from its official website
I purchased a flavoured creatine from…
I purchased a flavoured creatine from nutrabay offical app after some uses they change its colour earlier it's colour was light orange but now it's turn into dark orange and smell is not good expiry date is 11/04/2027 and when I message them in contact support they can't reply my message
Worst support and worst delivery partner.
Worst support. Worst delivery partner, expressbees. Wasted 10 days, still haven't received the product. When I asked for refund after 5 days, they said they can't issue a refund because the product is in transit, which their delivery partner won't deliver for sure. To get a refund, you can refuse the delivery, which I'm not receiving. So, no refund? After 10 days, received their response stating they'll issue a refund after their delivery partner expressbees returns the product, which they seem not to do. In the name of support, they have one lady who doesn't respond properly, feels like talking to AI. Never buy nutrabay products from their official website.
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About nutrabay.com
Buy Original Whey Proteins, Vitamins & much more. ✔ 10 Lakh+ Happy Customers. ✔ 7 Years+ Delivering Supplements ✔ Free & Fast Shipping all over India.
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Technology Stack
nutrabay.com uses 21 technologies across their website including Google Fonts, HSTS, WordPress, and more.
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Traffic & Audience
nutrabay.com receives approximately 1.5M monthly visitors and ranks #19,816 globally. The website has a bounce rate of 1% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:28 on the site.
The majority of nutrabay.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about nutrabay.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nutrabay.com directly at https://nutrabay.com.