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nutrabay.com
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nutrabay.com

21 technologies
VerifiedVisit1.5M/mo$53M14621 Tech25 Leads
Deep Dive

India's Supplement Giant: Nutrabay

A deep dive into the $52M health tech platform redefining India's fitness market

In a market flooded with counterfeit supplements, Nutrabay didn't just enter the game—they built a fortress of authenticity. With 1.4M monthly visitors and $52M in revenue, this isn't just another e-commerce store; it's India's trusted gateway to genuine fitness nutrition.

1.47M
monthly visits
Top 20K
global rank
59%
organic search traffic
34%
direct traffic

"In a market where 70% of supplements are fake, Nutrabay's entire business model is built on the single promise of 'originality'—and it's working."

The Trust Equation

With 10 Lakh+ happy customers and a 7-year track record, Nutrabay has turned the commoditized supplement market into a loyalty game. Their secret? A relentless focus on authenticity over price wars. The 34% direct traffic (higher than industry average) proves customers aren't just browsing—they're returning because they trust what's in the bottle.

The SEO Moat

Nutrabay dominates branded search (27,720 monthly searches for just 'nutrabay'), but the real story is in the long tail. They rank for 'pea protein' (16,690 searches) and 'nutrabay creatine' (1,370 searches)—capturing intent at every stage of the buyer journey. This isn't accidental SEO; it's a content strategy that turns browsers into buyers.

The 21 technologies powering their stack—from Tailwind CSS to PWA capabilities—reveal a team obsessed with performance. With 146 employees generating $52.6M in revenue, that's $360K per employee—exceptional efficiency for an e-commerce player in India. Their tech choices aren't just trendy; they're built for speed and mobile-first users who need to check protein labels on-the-go.

  • Dominates branded search with 27K+ monthly queries
  • 59% organic traffic vs. 34% direct—strong discovery & retention
  • PWA-first approach for India's mobile-first fitness community
  • Premium positioning with free shipping as a conversion lever
No heavy discounting or flash sales
Authenticity-first brand positioning
Limited international presence (90%+ traffic from India)
Strong content/SEO moat around niche supplements
No subscription model yet
High-margin direct-to-consumer model

The Indian Fitness Stack is Here

Nutrabay isn't just selling protein powder—they're building the digital infrastructure for India's fitness revolution, one authentic scoop at a time.

What tech stack does Nutrabay use?

39 detected
Security1
Cloud & Hosting1
Web Standards2
Build Tools1
UI Libraries2
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics18
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
M
Microsoft Clarity
S
Snapchat Pixel
M
Microsoft Ads (Bing)
G
Google Tag Manager
F
Facebook Pixel
G
Google Analytics
G
Google DoubleClick
C
Cloudflare Insights
G
Google APIs
F
Facebook
G
Google Static
S
Snapchat
B
Bing
M
Microsoft Clarity

How much traffic does Nutrabay get?

Traffic & Engagement

887.5K
Monthly Visits
+21.2%
2.6
Pages/Visit
4:12
Avg. Duration
53%
Bounce Rate
Monthly Traffic Trend+27%
698.7K
Oct 2025
Oct
732.5K
Nov 2025
Nov
887.5K
Dec 2025
Dec

Rankings

#54,111
Global Rank
#5,232
India Rank
Retail
Category

Backlinks & Authority

23.8K
Backlinks
2.1K
Ref. Domains
45
Authority Score
Low
Penalty Risk
Backlinks Trend+74%
13.7K
Jul 2025
Jul
19.3K
Aug 2025
Aug
19.4K
Sep 2025
Sep
19.4K
Oct 2025
Oct
24.1K
Nov 2025
Nov
23.8K
Dec 2025
Dec

Search Traffic

Organic
233.5K
Paid
14.9K

Top Organic Keywords

#1nutrabay
135,000 vol48.3%
#1nutrabay protein
9,900 vol3.5%
#1nutrabay whey protein
6,600 vol2.4%
#1bodybuilding food
9,900 vol2.1%
#1nutrabay multivitamin
2,400 vol0.9%

Where is Nutrabay's audience located?

🇮🇳India97.6%
🇺🇸United States0.5%
🇸🇬Singapore0.5%
🇹🇭Thailand0.4%
🇨🇦Canada0.4%

Device Distribution

Desktop9.1%
Mobile90.9%

What keywords does Nutrabay rank for?

5 keywords
1nutrabay27.7K vol$0.17
2nutrabay pea protein4.0K vol$0.10
3nutrabay creatine1.4K vol$0.13
4nutrabay protein1.4K vol$0.17
5pea protein16.7K vol$0.73

How is Nutrabay's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn2.nutrabay.com/products/1200x630-Blue-1761557360.png

Meta Tags

title53 chars

NUTRABAY™ | India's Authentic Supplement Store Online

description150 chars

Buy Original Whey Proteins, Vitamins & much more. ✔ 10 Lakh+ Happy Customers. ✔ 7 Years+ Delivering Supplements ✔ Free & Fast Shipping all over India.

languageEN

H1 Tags

h1Authentic Online Supplement Store in India for Whey Protein, Health, Nutrition & Bodybuilding

Schema Types

OrganizationWebSite

Who works at Nutrabay?

Loading leads...

What do customers think of Nutrabay?

Nutrabay.com

Nutrabay.com

2.8
9 reviews
✓ Claimed

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
12/15/2021

Contact Information

Address:
IN

Reviews (9)

Filter by rating:
Jagrati Kanwal
6/24/2025
🇮🇳 India1 reviewsBasicLinkVerified
Experience date: 6/24/2025
Best Supplement Brand - Nutrabay

One of the best brand for whey protein and creatine. Been consuming Nutrabay Gold whey concentrate rich chocolate and pure creatine for years now and the products have been great contributor to my fitness journey. Easy to digest, quick to dilute and great recovery. Fantastic products at best price, very affordable.

👍 1
Anupriya Shukla
6/24/2025
🇮🇳 India2 reviewsBasicLinkVerified
Experience date: 6/18/2025
Great experience

Great experience

👍 1
GamerXBeast
3/10/2024
🇮🇳 India2 reviewsOrganicUnverified
Experience date: 3/8/2024
I have used nutrabay creatine for a…

I have used nutrabay creatine for a long time.....its useful but you buy the same product at amazon or flipkart at the lower prices.I would suggest you to buy nutrabay products but not from its official website

md izhan Rajbhar
10/6/2025
🇮🇳 India1 reviewsOrganicUnverified
Experience date: 9/11/2025
I purchased a flavoured creatine from…

I purchased a flavoured creatine from nutrabay offical app after some uses they change its colour earlier it's colour was light orange but now it's turn into dark orange and smell is not good expiry date is 11/04/2027 and when I message them in contact support they can't reply my message

Parvej Khan
7/10/2025
🇮🇳 India2 reviewsOrganicUnverified
Experience date: 7/10/2025
Worst support and worst delivery partner.

Worst support. Worst delivery partner, expressbees. Wasted 10 days, still haven't received the product. When I asked for refund after 5 days, they said they can't issue a refund because the product is in transit, which their delivery partner won't deliver for sure. To get a refund, you can refuse the delivery, which I'm not receiving. So, no refund? After 10 days, received their response stating they'll issue a refund after their delivery partner expressbees returns the product, which they seem not to do. In the name of support, they have one lady who doesn't respond properly, feels like talking to AI. Never buy nutrabay products from their official website.

Frequently Asked Questions about Nutrabay

What is Nutrabay's Revenue?
Nutrabay generates approximately $53M in annual revenue. With 146 employees, that's $360,062 per employee. The company has raised $5M in total funding.
What does Nutrabay do?
Buy Original Whey Proteins, Vitamins & much more. ✔ 10 Lakh+ Happy Customers. ✔ 7 Years+ Delivering Supplements ✔ Free & Fast Shipping all over India.
How fast is Nutrabay growing?
Nutrabay has grown by 21.2% in the last 6 months according to traffic data. employee count has changed by 39% year over year.
How do people interact with Nutrabay?
When visiting Nutrabay, visitors view an average of 2.6 pages per visit, and spend around 4:12 on the site, and the bounce rate is 53.1%.
How do people find Nutrabay?
639.1K people (72%) visit Nutrabay directly. 233.5K (26%) find them through organic search. 14.9K (2%) come through paid advertising.
Who uses Nutrabay?
Nutrabay's top market is India with 866.4K visitors (97.6%). United States is 2nd with 4.5K (0.5%). Singapore is 3rd with 4.4K (0.5%).
What technologies does Nutrabay use?
Nutrabay uses 21 technologies across their website including Fonts, Security, CMS. Key technologies include Google Fonts, HSTS, WordPress.
Who are Nutrabay's competitors?
Nutrabay's main competitors include BeatO, The HEAL Institute, Biosash, Burn Gym and Spa Private Limited, Buyceps.com. These companies operate in similar markets and compete for the same customer base.
What do customers think of Nutrabay?
Nutrabay has a Trustpilot score of 2.8 out of 5 (3 stars) based on 9 customer reviews.

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What are Nutrabay's key pages?

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About nutrabay.com

Buy Original Whey Proteins, Vitamins & much more. ✔ 10 Lakh+ Happy Customers. ✔ 7 Years+ Delivering Supplements ✔ Free & Fast Shipping all over India.

Company Overview

nutrabay.com
Website
health
Industry
#19,816
Global Rank
1.5M
Monthly Visitors
21
Technologies
25+
Employees

nutrabay.com Key Pages

nutrabay.com Social Media

Contact nutrabay.com

Technology Stack

nutrabay.com uses 21 technologies across their website including Google Fonts, HSTS, WordPress, and more.

Fonts

Google Fonts

Security

HSTS

CMS

WordPress

Cloud & Hosting

Cloudflare

Advertising

Microsoft Ads, Snapchat Pixel, Facebook Pixel

Analytics & Marketing

Clarity, Google Tag Manager, Google Analytics

Traffic & Audience

1.5M
Monthly Visits
1%
Bounce Rate
2.0
Pages/Visit
1:28
Avg. Duration

nutrabay.com receives approximately 1.5M monthly visitors and ranks #19,816 globally. The website has a bounce rate of 1% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:28 on the site.

The majority of nutrabay.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is nutrabay.com?
Buy Original Whey Proteins, Vitamins & much more. ✔ 10 Lakh+ Happy Customers. ✔ 7 Years+ Delivering Supplements ✔ Free & Fast Shipping all over India.
What technologies does nutrabay.com use?
nutrabay.com uses 21 technologies including Google Fonts, HSTS, and 15 more. View the full tech stack analysis above.
How do I contact nutrabay.com?
You can contact nutrabay.com via email at [email protected].
What are nutrabay.com's social media accounts?
nutrabay.com is active on youtube, instagram. You can find links to all their social media profiles in the social section above.
Is nutrabay.com hiring?
Check nutrabay.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is nutrabay.com?
nutrabay.com receives approximately 1.5M monthly visitors and ranks #19,816 globally. Traffic is declining by 7.0% month-over-month.

Related Searches

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This page provides publicly available information about nutrabay.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nutrabay.com directly at https://nutrabay.com.