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Nutrium: The Unsexy Empire of Corporate Wellness
How a Portuguese startup built a $15M nutrition platform that actually works.
While Silicon Valley chases AI hype, Nutrium quietly dominates the unsexy, lucrative world of corporate nutrition benefits. They aren't selling software; they're selling the promise of healthier employees, one meal plan at a time.
"Nutrition is the new fitness, and Nutrium is the infrastructure layer no one talks about."
The Dual-Ended Market Play
Nutrium solves a classic chicken-and-egg problem by serving two distinct audiences simultaneously. On one side, they provide a monitoring platform for dietitians (B2B2C), and on the other, they offer 'Nutrium Care' as a corporate employee benefit (B2B). This duality creates a sticky ecosystem where professional tools fuel consumer engagement, driving revenue from both healthcare providers and enterprise HR budgets.
The 'Boring' Tech Stack
Don't let the modest revenue figure fool you; Nutrium's technical foundation is ruthlessly efficient. Built on a stack of jQuery, Tailwind CSS, and Bootstrap, they prioritize stability over bleeding-edge complexity. They leverage Google Analytics and Tag Manager for data, and Zendesk for support—proving that you don't need microservices to scale to $15M. It’s a testament to execution over flash.
The company’s modest digital footprint (N/A traffic stats) suggests their growth is driven less by SEO and content marketing, and more by direct sales and partnerships. With a workforce of 104, they are operating at a lean efficiency ratio of roughly $145k revenue per employee—a healthy metric for a SaaS-adjacent service company.
- B2B2C Model: Monetizing both the provider (dietitian) and the beneficiary (employee/enterprise).
- Global Reach: Portuguese roots with international expansion potential (LinkedIn & Instagram presence).
- Trust Gap: A 2.8/5 Trustpilot rating from only 3 reviews indicates a nascent or highly curated reputation management strategy.
The Quiet Giant of Wellness Tech
Nutrium proves that massive value lies in solving mundane problems for enterprise clients, not just chasing consumer trends.
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Nutrium | Employee Nutrition and Benefits Software
Discover the Nutrium Care corporate nutrition benefit and the best monitoring platform for dietitians and people who want to improve their health.
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Reviews (2)
Mixed feelings. Some good, some not so good
This software has some excellent features such as meal planning and analysis, and keeping all your clients notes in one place. What lets Nutrium down is the speed if the software. It can be extremely sluggish and doesn't always let you login and will instead just go to a foreign language. Customer support appear tk be quick to respond but dont seem to get to the bottom of the issue, instead, just wait for you to keep logging in until it eventually works. Whilst I am impressed with some of the features, the sluggish nature and regular issues logging in have made me start a search for an alternative platform.
Urgent issues need fixing
I think Nutrium has the potential to be great for nutritional professionals and clients alike but at present there are a lot of bugs and one of the main features (the shopping list) cannot be used effectively due to the way the app is designed, let me explain. So customers can see 1 weeks meal plan at a time which means they can only see a shopping list for the present week, this is fine if they use the same meal plan each week -which no one obviously will do as you would be at risk of deficiencies. If a client is due to change to a different meal plan on say Monday, they would need to do their shopping prior to this day but as the plan doesn't go live on the app until Monday, clients cannot see the shopping list. There is no point offering this great feature if only new customers or those using the same meal plan week on week can use it! If the shopping list feature is rectified and all the bugs fixed the app has the potential to be rated 4/5 because the feedback from clients (aside from the shopping list) has been very good so far.
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About nutrium.io
Discover the Nutrium Care corporate nutrition benefit and the best monitoring platform for dietitians and people who want to improve their health.
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