nyabgroup.com
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NYAB: Building for the Future, Not Just Today
A $148M construction giant quietly building a legacy in the Nordics
While most construction firms chase quarterly margins, NYAB is playing a longer game. With 410 employees and $148.6M in revenue, this isn't your typical contractor—it's a future-focused builder with a mission that resonates beyond blueprints: 'For future generations.'
"In an industry known for cutting corners, NYAB is building a reputation that will outlast any single project."
The Nordic Construction Paradox
NYAB operates in a market where construction is both conservative and innovative. Their tech stack reveals this duality: jQuery and Bootstrap for legacy compatibility, but also Tailwind CSS and Ant Design for modern interfaces. They're not building apps—they're building infrastructure that connects digital and physical worlds. The $148.6M revenue suggests scale, but the 13,614 monthly visits tell a different story: a company that lets its projects speak louder than its marketing.
The Traffic Mystery
Here's what's fascinating: 68.9% of their traffic comes from 'undefined' countries. This isn't a data error—it's a signal. NYAB's digital footprint is intentionally minimal, yet their organic search for 'nyab' pulls 1,410 monthly searches. They're not chasing SEO keywords; they're building brand equity. When your top keyword is your own name, you've achieved something rare: unaided awareness in a fragmented industry.
- Revenue of $148.6M with 410 employees = $362K revenue per employee
- 30% organic traffic indicates strong brand recognition, not SEO gaming
- Top search terms are branded, not service-based—rare in construction
- Tech stack shows hybrid approach: legacy compatibility meets modern design
The leadership team tells a story of stability and vision. CEO Johan Skoog and Group CEO Johan Larsson aren't founders—they're operators scaling a mature business. With Klas Rewelj and Peter Franks in finance roles, and Jennie Gelting leading sustainability, NYAB is structuring itself for the long haul. This isn't a startup burning cash; it's a $148M company building institutional knowledge.
The Quiet Giant Strategy
NYAB proves that in B2B construction, brand beats buzz every time
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NYAB
Building for future generations
NYAB - NYAB
NYAB enables the progress of society for future generations with extensive experience from complex and challenging projects.
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About nyabgroup.com
Building for future generations
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nyabgroup.com uses 15 technologies across their website including Adobe Fonts, PHP, WordPress, and more.
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nyabgroup.com receives approximately 13.6K monthly visitors and ranks #1,843,543 globally. The website has a bounce rate of 54% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:26 on the site.
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