nysid.org
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NYSID: The $35M Disability Employment Engine
How a New York non-profit quietly powers government contracts worth millions
While most tech startups chase unicorn status, NYSID operates a $35M mission-driven machine that directly employs 110 people. This isn't a typical non-profit—it's a strategic partner for New York State, creating a pipeline for disability employment through certified businesses.
"NYSID isn't just creating jobs—it's building an entire ecosystem where government contracts flow to disability-owned businesses."
The Hidden Market
With only 4,766 monthly visits, NYSID operates in a hyper-targeted niche. The 47% direct traffic indicates a dedicated base—likely state contractors, certified businesses, and partners who know exactly where to go. This isn't mass-market traffic; it's concentrated, high-intent engagement from a specific ecosystem.
The SEO Anomaly
Here's the fascinating data twist: NYSID ranks for 'individual first aid kit' (1,300 monthly volume) and 'ifak' (14,900 volume). This suggests either a clever content strategy targeting adjacent markets, or an algorithmic curiosity. For a disability employment organization, ranking for tactical medical equipment keywords reveals either sophisticated SEO or a curious brand overlap.
The leadership team—led by President Maureen O'Brien—operates with corporate discipline. With Eileen Jackson McCarthy as Chief Staff and General Counsel, and Joseph Messina driving sales, NYSID functions like a business first, mission second. The $35M revenue suggests they've cracked the code on sustainable non-profit economics.
- Operates like a SaaS platform with login portals and e-commerce infrastructure
- Leverages government contracting as its core revenue engine
- Uses modern tech stack (Tailwind, Bootstrap, jQuery) suggesting digital-first operations
- Maintains active social presence across Twitter, Facebook, LinkedIn, Instagram
The Real Opportunity
NYSID proves mission-driven businesses can scale to $35M+ with the right government partnerships. For investors and founders: disability employment isn't charity—it's a $35M market waiting for more sophisticated players.
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Meta Tags
NYSID | New York State Industries for the Disabled, Inc.
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About nysid.org
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Technology Stack
nysid.org uses 14 technologies across their website including AccessiBe, Google Fonts, HSTS, and more.
Accessibility
AccessiBe
Fonts
Google Fonts
Security
HSTS
E-commerce & Payments
Magento
Analytics & Marketing
New Relic, Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
nysid.org receives approximately 4.8K monthly visitors and ranks #3,899,692 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:25 on the site.
The majority of nysid.org's traffic comes from .
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