nystrom.com
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Nystrom: The B2B Building Block
A $57M revenue company quietly dominating commercial specialty products
In a world obsessed with SaaS and apps, Nystrom proves that building the physical world still pays. With $57.9M in revenue and 164 employees, they've carved a niche in commercial construction that digital-first startups can't touch.
"They don't chase trends—they build the infrastructure that makes trends possible."
The Invisible Infrastructure
Nystrom manufactures specialty building products for commercial construction. While tech startups fight for app downloads, Nystrom's products literally hold buildings together. Their traffic is 51% organic and 41% direct—no paid ads, no viral campaigns. Just contractors searching for specific product codes like 'nystrom stn stsb-p4e' (210 monthly searches). This is brand recognition in its purest form.
The SEO Moat
Look at their top keywords. 'nystrom' (1,810 monthly volume) outranks generic terms like 'roof hatch' (2,000 volume). When contractors search for the brand name first, you know you've built a fortress. Their top 5 keywords are all product-specific or brand-driven. This isn't SEO luck—it's decades of being the default choice.
Their tech stack is refreshingly pragmatic: jQuery, Bootstrap, Google Analytics. No over-engineered React frameworks or bleeding-edge tools. They use what works for their audience—architects, contractors, and facility managers who value function over flash. The site loads, the products are searchable, and the conversion path is clear.
- 5 product divisions creating cross-sell opportunities
- 11,554 monthly visits with high commercial intent
- Strong social presence (YouTube, Facebook, LinkedIn)
- Clear career path with dedicated roles (Sales, Ops, Finance)
The Unsexy Billion-Dollar Playbook
Nystrom proves that in B2B, being the reliable specialist beats being the flashy generalist every time.
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Specialty Building Products | Nystrom
Nystrom manufactures specialty building products for the commercial construction industry. Products range across 5 divisions.
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About nystrom.com
Nystrom manufactures specialty building products for the commercial construction industry. Products range across 5 divisions.
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Technology Stack
nystrom.com uses 15 technologies across their website including Google Fonts, reCAPTCHA, AWS CloudFront, and more.
Fonts
Google Fonts
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reCAPTCHA
Cloud & Hosting
AWS CloudFront
Privacy & Consent
OneTrust
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Google Ads
Traffic & Audience
nystrom.com receives approximately 11.6K monthly visitors and ranks #2,072,784 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:36 on the site.
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This page provides publicly available information about nystrom.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nystrom.com directly at https://nystrom.com.