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Oath.com: Yahoo's Ghost in the Machine
A $5.5B revenue giant operating behind a forgotten domain
Type 'oath.com' into your browser and you'll land on Yahoo Inc. This isn't a redirect error—it's a deliberate corporate ghost, a $5.5 billion revenue engine masquerading as a dormant brand from 2017. The question isn't what Oath was; it's what Yahoo is doing with the corpse.
"Oath isn't a company—it's a corporate afterlife, a $5.5B revenue stream haunting a domain that still says 'A nice place to stay on the Internet.'"
The Identity Crisis
Oath.com displays 'Yahoo Inc.' as its title, with a 1990s-era tagline: 'A nice place to stay on the Internet.' This isn't brand evolution—it's brand schizophrenia. The domain serves as a technical redirect to Yahoo's ecosystem while maintaining its own SEO footprint. With 24,947 employees and $5.6B in revenue, Oath operates as Yahoo's B2B advertising arm, but its public face is a ghost ship sailing toward search results for 'my yahoo' and obscure Chinese queries.
Traffic Paradox
The domain receives over 1 million monthly visits, yet 58.2% of traffic comes from 'undefined' countries—a data anomaly suggesting either tracking failures or a deliberately obscured global footprint. Direct traffic (28%) beats organic search (10%), revealing that people aren't finding Oath through discovery—they're landing there through legacy links, browser bookmarks, and corporate redirects. The backlink profile of 4.2M links is impressive, but the top keywords tell a story of confusion: 'glamrock freddy rule 34' sits alongside 'yahoo termination page.'
The technology stack reveals a company caught between eras. jQuery and Bootstrap suggest legacy codebases, while Tailwind CSS and Lazy Loading point to modern rebuilds. Hotjar, Google Analytics, and LinkedIn Insight Tag track every visitor, yet the site's purpose remains intentionally opaque. This is a company that knows exactly who visits, but not why they're coming.
- Revenue engine hiding behind a forgotten brand identity
- 24,947 employees operating in corporate shadows
- Traffic data deliberately obscured (58% 'undefined' countries)
- SEO footprint contaminated by irrelevant, zero-volume searches
- Social presence active (Twitter, Facebook, LinkedIn, Instagram) but domain identity frozen in 2017
The $5.5B Ghost Ship
Oath.com is corporate archaeology—a living revenue stream attached to a dead brand, proving that in tech, legacy can be more valuable than identity.
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Yahoo Inc.
Yahoo, the trusted guide for millions globally with iconic products for 30+ years—offers advertisers omnichannel solutions and powerful data to deliver results.
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Oath
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Reviews (3)
Worked for me!
I ordered from them and the packaging was great! The product was exactly the same and the effect I felt taking it was identicaI to the peptide I got from the local hormone clinic. I will be ordering again from them!
OATH, a dopey name for a useless company.
I was put on AOL by my ISP to improve the abysmal level of service they were giving. This week my emails were locked out and Talk Talk don't support AOL, now owned by Oath. Oath don't support by telephone, imagine trying to solve a technical issue when each question and answer had to be a new email? Talk Talk are bad, AOL are worse but Oath take the biscuit for displaying a complete indifference to customer problems. Needless to say I shall be voting with my feet at the end of this contract.
OATH !!!! blocking AOL and YAHOO
I have been using AOL .com for a very long time as my business was 90% with the USA so I had an email address and used their Browser, I also used Yahoo.com I received notification that Verizon had purchased BOTH of them and formed a company called OATH !!!! With a name like that I should have suspected that they were another USA company who wanted to RULE THE WORLD (like Facebook)], maybe run by Religious fanatics !!!! Today I tried to log onto AOL.com and everything was blocked by a FULL PAGE stating that UNLESS I AGREED TO THEM AND THEIR PARTNERS HAVING FREE ACCESS TO ALL MY DATA Further investigation of their site listed 12 so called PARTNERS and one was GOOGLE and they would have the right to forward ALL MY DATA to whoever they liked !!!!!!!!!!" Do OATH think everyone is a DUMMY by agreeing to such a HORRENDOUS breach of CONFIDENTIAL PRIVATE information . Whatever happened to the Data Protection Act ???? I have now REMOVED AOL and Yahoo browsers from ALL the company computers and all our Family Computers and have also removed GOOGLE as it logs everything without CONSENT and now use DUCKDUCKGO browser as its safer. I would suggest that anyone reading this will NOT give their CONSENT for OATH to give all their CONFIDENTIAL information to the WHOLE WORLD, If they want to do that then just REGISTER with the Dreaded Facebook You will also notice that they do not give their contact email address on the full page that Blocks your connection
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About oath.com
Yahoo, the trusted guide for millions globally with iconic products for 30+ years—offers advertisers omnichannel solutions and powerful data to deliver results.
Company Overview
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Technology Stack
oath.com uses 17 technologies across their website including Wistia, Google Fonts, HSTS, and more.
Video
Wistia
Fonts
Google Fonts
Security
HSTS
CMS
Webflow
Cloud & Hosting
AWS CloudFront
Privacy & Consent
OneTrust
Traffic & Audience
oath.com receives approximately 1.0M monthly visitors and ranks #39,564 globally. The website has a bounce rate of 53% with visitors viewing an average of 4.9 pages per visit. Users spend an average of 1:01 on the site.
The majority of oath.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about oath.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit oath.com directly at https://oath.com.