9:41
obilet.com
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obilet.com

17 technologies
VerifiedGrowingVisit18.6M/mo$40M24917 Tech25 Leads
Deep Dive

Obilet: The Silent Giant of Bus Tickets

How a Turkish startup quietly dominates a $40M market with 19M monthly visits

In the crowded world of travel tech, Obilet doesn't shout—it executes. With nearly 20 million monthly visitors, this Turkish powerhouse has quietly built a bus ticket empire that rivals global giants, all while flying under the radar of most Western investors.

19.6M
monthly visits
Top 3K
global rank
67%
organic search
$39.7M
annual revenue

"Obilet proves you don't need to be a global household name to build a $40M business—sometimes regional dominance beats global expansion."

The SEO Masterclass

While most travel startups burn cash on ads, Obilet dominates organic search with 67% of traffic coming for free. Their keyword strategy is surgical: they own 'obilet' (186K monthly searches) and 'o bilet' (60K), while capturing broader terms like 'uçak bileti' (81K). This isn't accidental—it's a masterclass in building brand authority in a non-English market.

The Regional Fortress

With 87% of traffic from 'undefined' (likely Turkey), Obilet has built an impenetrable moat in its home market. This concentration isn't a weakness—it's their strength. They've conquered their backyard so thoroughly that they can afford to ignore the noise of global competition and focus on deepening their local ecosystem.

The company's tech stack reveals a pragmatic approach: Tailwind CSS for rapid UI development, jQuery for legacy compatibility, and Vite for modern builds. They're not chasing the latest frameworks—they're shipping what works. The PWA implementation shows they understand their mobile-first audience, crucial for a bus ticket business in emerging markets.

  • 19M monthly visits with minimal paid acquisition
  • 3.9/5 Trustpilot rating from nearly 1,000 reviews
  • Multi-service platform: buses, flights, car rentals
  • Strong social presence across Twitter, Facebook, Instagram
No global expansion strategy
Dominant in Turkish market
Limited English content
Profitable with $40M revenue
No funding announcements (bootstrapped or private?)
Massive organic traffic engine
Unknown key people (no public founder story)
Deep vertical integration with local operators

The Quiet Behemoth Strategy

Obilet proves that deep vertical integration in a specific market beats broad horizontal expansion every time. They're not trying to be Booking.com—they're trying to be the only bus ticket platform Turkey needs. And they've succeeded.

What tech stack does Obilet use?

37 detected
Cloud & Hosting1
Web Standards2
Build Tools1
JavaScript Libraries2
Tracking & Analytics20
F
Facebook Pixel
T
TikTok Pixel
G
Google Analytics
G
Google Tag Manager
H
Hotjar
M
Microsoft Clarity
M
Microsoft Ads (Bing)
G
Google Static
C
Cloudflare Insights
G
Google Tag Manager
F
Facebook Pixel
B
Bing
M
Microsoft Clarity
T
TikTok Pixel
G
Google Analytics
G
Google DoubleClick
G
Google Ads
A
Analytics Service
F
Facebook
T
Tracking Pixel

How much traffic does Obilet get?

Traffic & Engagement

11.0M
Monthly Visits
-8.5%
3.5
Pages/Visit
6:57
Avg. Duration
48%
Bounce Rate
Monthly Traffic Trend+4%
10.5M
Oct 2025
Oct
12.0M
Nov 2025
Nov
11.0M
Dec 2025
Dec

Rankings

#5,135
Global Rank
#153
Turkey Rank
Airlines
Category

Backlinks & Authority

216.1K
Backlinks
5.2K
Ref. Domains
83
Authority Score
Low
Penalty Risk
Backlinks Trend-16%
256.6K
Jul 2025
Jul
239.7K
Aug 2025
Aug
232.9K
Sep 2025
Sep
207.6K
Oct 2025
Oct
215.1K
Nov 2025
Nov
216.1K
Dec 2025
Dec

Search Traffic

Organic
18.7M
Paid
1.4M

Top Organic Keywords

#1obilet
2,740,000 vol12.4%
#1o bilet
2,240,000 vol10.2%
#1otobüs bileti
1,220,000 vol3.3%
#1esenler otogar
823,000 vol2.2%
#2araç kiralama
1,220,000 vol0.9%

Where is Obilet's audience located?

🇹🇷Turkey85.4%
🇷🇴Romania3.6%
🇧🇬Bulgaria2.4%
🇩🇪Germany1.5%
🇺🇸United States1.3%

Device Distribution

Desktop13.8%
Mobile86.2%

What keywords does Obilet rank for?

5 keywords
1obilet186.0K vol$0.06
2o bilet60.3K vol$0.06
3otobüs bileti30.8K vol$0.02
4uçak bileti80.8K vol$0.15
5araç kiralama26.3K vol$0.50

How is Obilet's SEO?

Open Graph Image

OG Image preview
og:image

https://s3.eu-central-1.amazonaws.com/static.obilet.com/images/other/og/bus_og.png

Meta Tags

title44 chars

Find and Book Cheap Bus Tickets - obilet.com

description120 chars

Find cheap bus tickets easily. Compare routes, prices, and companies — book your affordable trip in minutes with Obilet.

og:title

Find and Book Cheap Bus Tickets

languageEN-US

H1 Tags

h1Bus Ticket

Schema Types

OrganizationWebSite

Who works at Obilet?

Loading leads...

What do customers think of Obilet?

obilet.com

obilet.com

3.9
958 reviews
✓ Claimed

Categories

Travel & Vacation#undefined

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
0.0 days
Claimed Date
10/18/2017

Contact Information

Address:
Sultan Selim Mah. Yunus Emre Cad. Topçu İş Merk. No:1/11 Kat:3 Kağıthane/İstanbul
Istanbul, TR

Reviews (20)

Filter by rating:
Cosmin-Gabriel Ciuciur
11/25/2025
🇷🇴 Romania2 reviewsOrganicUnverified2 reviews on this domain
Experience date: 11/20/2025
Everything was great

Everything was great - easy to find available trips, fast purchase and nice carrier. I highly recommend.

Company Response11/25/2025

Hello, We are so happy that you are satisfied with our service! Thank you for your valuable feedback. Have a great day! 😊

Karin
10/30/2025
🇬🇷 Greece10 reviewsOrganicUnverified
Experience date: 10/30/2025
Obilet.com, in my opinion a scam! Issue resolved.

Issue fully resolved. Changed the stars to 5. I bought 2 tickets separately from obilet, and paid. I needed to make an account. Which I did. And then... I cannot login, to download and print the tickets. Nothing. The website keeps loading (yeah, right...) I received a WhatsApp confirmation for the 2nd ticket. That I can open. The first one, though (previous date) I cannot download nor access another way. Thrown away money. Don't use it!

Company Response10/31/2025

Hello, We are sorry for the negative experience you had. If you convey your situation in detail to [email protected], our relevant unit will complete the necessary investigations and get back to you as soon as possible. We wish you a good day.

Martina Vasileva
9/3/2025
🇧🇬 Bulgaria1 reviewsBasicLinkVerified
Experience date: 9/3/2025
Good job

Top! Veri good job!

Company Response9/3/2025

Hello, We are so happy that you are satisfied with our service! Thank you for your valuable feedback. Have a great day! 😊

Roxana
8/5/2025
🇷🇴 Romania2 reviewsBasicLinkVerified2 reviews on this domain
Experience date: 6/2/2025
Great prices

Great prices

Company Response8/6/2025

Hello, We are very glad that you were satisfied with our service! Thank you for your positive evaluation. Best regards,

Grover S
8/31/2025
🇬🇷 Greece2 reviewsOrganicUnverified
Experience date: 8/29/2025
Sold ticket for non-existent bus

They sold me a ticket for a bus that never came. The price was quoted in euros, but the billing after I completed the purchase was in Ukrainian currency. So whether it was a scam company or what, I don't know, but in any case I had to scramble to find alternative transport. It looks like they're refunding my money, so an extra star for that, but I'd rather not have wasted my time and energy dealing with this nonsense in the first place.

Company Response9/1/2025

Hello, We are sorry for the negative experience you had. If you convey your situation in detail to [email protected], our relevant unit will complete the necessary investigations and get back to you as soon as possible. We wish you a good day.

👍 1

Frequently Asked Questions about Obilet

What is Obilet's Revenue?
Obilet generates approximately $40M in annual revenue. With 249 employees, that's $159,500 per employee.
What does Obilet do?
Find cheap bus tickets easily. Compare routes, prices, and companies — book your affordable trip in minutes with Obilet.
How fast is Obilet growing?
Obilet has declined by 8.5% in the last 6 months according to traffic data. employee count has changed by 30% year over year.
How do people interact with Obilet?
When visiting Obilet, visitors view an average of 3.5 pages per visit, and spend around 6:57 on the site, and the bounce rate is 48.0%.
How do people find Obilet?
18.7M (171%) find them through organic search. 1.4M (13%) come through paid advertising.
Who uses Obilet?
Obilet's top market is Turkey with 9.4M visitors (85.4%). Romania is 2nd with 394.9K (3.6%). Bulgaria is 3rd with 259.6K (2.4%).
What technologies does Obilet use?
Obilet uses 17 technologies across their website including Fonts, Cloud & Hosting, Advertising. Key technologies include Google Fonts, Cloudflare, DoubleClick Floodlight, Microsoft Ads.
Who are Obilet's competitors?
Obilet's main competitors include Vivense.com, dugun.com, Netoloji, Akinon, Gitti Gidiyor. These companies operate in similar markets and compete for the same customer base.
What do customers think of Obilet?
Obilet has a Trustpilot score of 3.9 out of 5 (4 stars) based on 958 customer reviews.

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About obilet.com

Find cheap bus tickets easily. Compare routes, prices, and companies — book your affordable trip in minutes with Obilet.

Company Overview

obilet.com
Website
travel_and_tourism
Industry
#2,598
Global Rank
18.6M
Monthly Visitors
17
Technologies
25+
Employees

obilet.com Key Pages

Contact obilet.com

Technology Stack

obilet.com uses 17 technologies across their website including Google Fonts, Cloudflare, DoubleClick Floodlight, Microsoft Ads, and more.

Fonts

Google Fonts

Cloud & Hosting

Cloudflare

Advertising

DoubleClick Floodlight, Microsoft Ads, TikTok Pixel, Google Ads +1 more

Analytics & Marketing

Clarity, Google Tag Manager, Google Analytics

Web Standards

Twitter Cards, PWA

Build Tools

Vite

Traffic & Audience

18.6M
Monthly Visits
29%
Bounce Rate
4.8
Pages/Visit
4:27
Avg. Duration

obilet.com receives approximately 18.6M monthly visitors and ranks #2,598 globally. The website has a bounce rate of 29% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 4:27 on the site.

The majority of obilet.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is obilet.com?
Find cheap bus tickets easily. Compare routes, prices, and companies — book your affordable trip in minutes with Obilet.
What technologies does obilet.com use?
obilet.com uses 17 technologies including Google Fonts, Cloudflare, and 11 more. View the full tech stack analysis above.
What are obilet.com's social media accounts?
obilet.com is active on twitter, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is obilet.com?
obilet.com receives approximately 18.6M monthly visitors and ranks #2,598 globally. Traffic is growing by 12.2% month-over-month.

Related Searches

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This page provides publicly available information about obilet.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit obilet.com directly at https://obilet.com.