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The SEO Giant Hiding in Plain Sight
How a 16-person agency dominates obscure search terms
Obiyan Infotech isn't chasing vanity metrics—they're dominating the dark corners of search engines with surgical precision. While most agencies fight for 'digital marketing' keywords, this 16-person powerhouse quietly captures 5,500 monthly visitors by targeting obscure government acronyms.
"They're not playing the SEO game—they're rewriting the rules by targeting search terms no one else wants."
The Unusual Keyword Strategy
While competitors battle for 'SEO company India' (33,000+ monthly searches), Obiyan Infotech dominates 'cpwd' (58K searches), 'apsc' (19K), and 'rdo' (11K). These aren't random letters—they're government department acronyms. This reveals a brilliant niche strategy: targeting high-volume, low-competition terms that most marketers overlook entirely.
Traffic Architecture
With 5,543 monthly visits, their traffic distribution is telling: 48% organic, 36% direct. This suggests strong brand recall and referral networks—unusual for a mid-sized agency. The 73.9% traffic from 'undefined' countries (likely India) indicates they're winning locally but haven't cracked international markets. Their global rank (#3.4M) is deceptive—it reflects niche dominance rather than broad appeal.
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Tailwind CSS—reliable, battle-tested tools rather than bleeding-edge frameworks. They use Clarity (Microsoft's analytics) alongside Google Analytics, showing they value multiple data perspectives. The absence of a social profile is telling—they're not building a personal brand; they're building a results machine.
- Dominates obscure government acronym searches (58K+ monthly volume)
- Lean 16-person team generating $1.4M in revenue
- 48% organic traffic indicates strong SEO fundamentals
- Uses pragmatic, not trendy, tech stack (jQuery, Bootstrap, Tailwind)
- No social presence—focus is purely on client delivery
The Invisible Giant
They don't need to be famous—they need to rank for the right terms. And they do.
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Digital Marketing Company India | SEO Company In India
Obiyan Infotech is a result oriented Digital Marketing Company in India. Specialized in SEO, PPC, social media marketing and web development...
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About obiyaninfotech.com
Obiyan Infotech is a result oriented Digital Marketing Company in India. Specialized in SEO, PPC, social media marketing and web development...
Company Overview
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Technology Stack
obiyaninfotech.com uses 20 technologies across their website including Google Maps, Font Awesome, PHP, and more.
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Google Maps
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Font Awesome
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PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Scheduling
Calendly
Traffic & Audience
obiyaninfotech.com receives approximately 5.5K monthly visitors and ranks #3,462,840 globally. The website has a bounce rate of 33% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:07 on the site.
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