obos.no
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OBOS: The Norwegian Housing Giant's Digital Pivot
A 1.4M monthly visit legacy giant launches a bold youth housing experiment
OBOS isn't just a Norwegian housing cooperative—it's a 1.4M monthly visit digital ecosystem. With 57% direct traffic and a bold new 'Eierkollektiv' for young adults, they're rewriting the rules of ownership in a market obsessed with renting.
"OBOS isn't selling apartments—they're selling a membership-based ownership model that blurs the line between housing and social infrastructure."
The Trust Paradox
Despite 1.4M monthly visits and dominating Norwegian housing searches, OBOS faces a stark trust gap. Their 1.9/5 Trustpilot rating from just 16 reviews reveals a critical disconnect between digital engagement and customer satisfaction. For a company with $426.9M in revenue, this isn't just a review problem—it's a brand authenticity crisis in an industry built on lifetime relationships.
The Eierkollektiv Gamble
Their newest venture—OBOS Eierkollektiv—is a calculated bet on the loneliness economy. Targeting 18-35 year-olds who want ownership but fear isolation, this isn't traditional real estate. It's a social operating system for housing. With 32% organic search traffic and keywords like 'forkjøpsrett' driving intent, they're leveraging their cooperative DNA to build something tech startups have failed to crack: scalable community ownership.
The tech stack tells a story of modernization—Tailwind CSS, Vite, PWA—yet the core product remains fundamentally analog. OBOS operates at the intersection of 1929 cooperative principles and 2024 digital distribution, creating a unique hybrid where legacy trust meets modern convenience.
- 57% direct traffic shows unmatched brand recall in Norway's fragmented housing market
- Organic keywords like 'obos forkjøpsrett' (580 monthly searches) reveal deep market-specific intent
- Their 179K backlinks suggest strong domain authority but weak conversion optimization
- The 32% organic traffic share indicates heavy reliance on branded search over discovery
OBOS is Norway's most important housing experiment
They're building a digital cooperative for the loneliness generation, and the world is watching
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Meta Tags
Bli kjent med OBOS | Nyhet! Nå kommer OBOS Eierkollektiv
Dette er en smart løsning for unge mellom 18-35 år, som vil eie sitt eget, men samtidig ønsker å bo sosialt. Helt nytt i Norge! Bli med på lanseringsfest og visning 4. eller 11. februar!
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obos.no
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Reviews (1)
This is a terrible company with bad customer service
This is a terrible company with bad customer service. I had wrote an email cancelling my subscription and they didn't do it. They said they sent me an email in response, asking "am I sure I want to cancel? You can transfer membership points to someone else.". Two problems: 1. They never sent this email. 2. If a customer asks to cancel, why do you have to ask questions. It's a forceful way to keep them as members again. Of course they billed me for membership again. Their customer service was not helpful in trying to ensure this doesn't happen to others. It was also very hard to find out how to cancel the membership. There's no cancellation option on the app. There's no button on the website. Your only way to do it (and you have to infer this yourself) is to email membership services after login, and on that I received no answer. Shady tactics by a Norwegian monopoly who just wants to collect revenue and doesn't care about customers.
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About obos.no
Dette er en smart løsning for unge mellom 18-35 år, som vil eie sitt eget, men samtidig ønsker å bo sosialt. Helt nytt i Norge! Bli med på lanseringsfest og visning 4. eller 11. februar!
Company Overview
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Technology Stack
obos.no uses 13 technologies across their website including Cloudinary, Font Awesome, OneTrust, and more.
Media
Cloudinary
Fonts
Font Awesome
Privacy & Consent
OneTrust
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, PWA
Traffic & Audience
obos.no receives approximately 1.4M monthly visitors and ranks #38,290 globally. The website has a bounce rate of 43% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 2:00 on the site.
The majority of obos.no's traffic comes from undefined, undefined, .
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This page provides publicly available information about obos.no. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit obos.no directly at https://obos.no.