While the world debates net-zero targets, a 34-person Norwegian startup is delivering measurable results. Varig isn't just tracking emissions—they're actively reducing them by 28% for property owners and tenants. In an industry drowning in greenwashing, this is execution, not promises.

"They're not selling carbon offsets—they're selling carbon reduction. That's the difference between theater and engineering."

The company's tech stack reveals their priorities: Next.js for speed, Tailwind for rapid iteration, and Google Analytics for measuring what actually matters. They're building for performance, not presentation. With 65% of traffic coming organically, their content strategy resonates with the exact audience they need—property owners searching for practical solutions, not buzzwords.

• Niche focus: Real estate specifically, not broad climate tech
• Execution over reporting: Tools for reduction, not just disclosure
• Bootstrapped discipline: 34 people, $4.1M revenue = $120K revenue per employee
• Organic growth: 65% of traffic comes from search, not paid ads