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The Stealth Energy Giant You Haven't Heard Of
Leviton's Obvius brand is quietly dominating industrial energy intelligence
In a world obsessed with consumer tech, Obvius.com—Leviton's industrial energy division—is building the invisible infrastructure that powers smart buildings and data centers. With just 10 employees and a lean $0.9M revenue, they're a textbook example of quiet dominance in B2B infrastructure.
"This isn't a startup—it's a precision instrument built for industrial clients who don't browse websites, they execute purchase orders."
The Invisible Infrastructure Play
Obvius operates in the unsexy but critical space of submetering and energy monitoring. While competitors chase flashy consumer apps, they're embedded in the backbone of commercial buildings, data centers, and industrial facilities. Their 10-person team punches above its weight by focusing purely on technical excellence, not marketing fluff.
The Zero-Traffic Paradox
The most telling metric? Zero monthly website visits. This isn't a failure—it's a strategy. Obvius doesn't need organic search traffic because their sales cycle is relationship-driven. Their clients (facility managers, energy consultants, industrial engineers) don't discover them through Google—they get referred through Leviton's established network. The tech stack (Tailwind, Bootstrap, Ant Design) is optimized for functionality, not SEO.
The company's tech stack reveals their priorities: Google Analytics, Tag Manager, and multiple tracking pixels (LinkedIn, Facebook, Google Ads) suggest they're monitoring something—just not public traffic. This is a company that measures everything internally while remaining invisible externally. Their HSTS implementation and security-first approach align with serving enterprise clients who prioritize data integrity over vanity metrics.
- Revenue-per-employee: ~$90K (extremely lean for industrial tech)
- Team efficiency: 10 people managing submetering, wireless metering, and software
- Zero marketing spend on organic acquisition—purely referral-based
- Part of Leviton's broader energy solutions ecosystem
The Anti-Startup Startup
In an era of growth-at-all-costs, Obvius proves that sometimes the most valuable companies are the ones you never see coming.
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VerifEye | Submetering | Data-Acquisition | Leviton
Leviton is a leading energy solutions provider offering submeters, wireless metering, data acquisition, software, and monitoring technologies used to display and manage energy usage and renewable energy generation.
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About obvius.com
Leviton is a leading energy solutions provider offering submeters, wireless metering, data acquisition, software, and monitoring technologies used to display and manage energy usage and renewable energy generation.
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Technology Stack
obvius.com uses 16 technologies across their website including Vimeo, Google Fonts, HSTS, and more.
Video
Vimeo
Fonts
Google Fonts
Security
HSTS
Privacy & Consent
OneTrust
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Tag Managers
Adobe Launch
Traffic & Audience
obvius.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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