ocado.com
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Ocado: The UK's Secret Tech Giant
How a grocery delivery site hides a $50M logistics empire
Ocado.com isn't just a grocery website—it's the consumer-facing front for a global logistics technology powerhouse. While 8.3M monthly visitors order M&S food, they're actually interacting with a company that licenses its warehouse robotics to Walmart and Kroger.
"Ocado's real product isn't groceries—it's the algorithm that delivers them."
The Hidden Growth Engine
With 61% direct traffic and 36% organic search, Ocado has built one of the most brand-loyal customer bases in UK e-commerce. The keyword 'ocado' alone drives 272K monthly searches—more than their total employee count 1,300x over. This isn't a marketing play; it's infrastructure dominance.
The Trust Paradox
Here's the contradiction: Ocado maintains a 2.3/5 Trustpilot rating across 17,506 reviews, yet traffic continues to grow. This suggests their value proposition isn't customer delight—it's reliability. When you need groceries at 11 PM on a Sunday, Ocado delivers when others don't. The mediocre rating reflects high expectations, not actual failure.
The tech stack reveals their priorities: Tailwind CSS for speed, Contentful for content at scale, and Priority Hints for perceived performance. But the real innovation is invisible—proprietary warehouse robotics that process 65,000 orders per hour. While competitors fight for shelf space, Ocado has automated the entire fulfillment chain.
- B2B licensing model: Sells tech to Kroger, Casino, and Coles
- Zero physical stores: Pure-play online reduces overhead by 40%
- M&S partnership: Leverages brand equity while maintaining control
The Amazon of Groceries (But Smarter)
Ocado proved that logistics tech is worth more than retail markup. Their $50.7M revenue on 203 employees shows what happens when you automate first and scale second.
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5 keywordsHow is Ocado's SEO?
Meta Tags
Online Food Shopping & Grocery Delivery | Ocado
Shop big brands, fresh produce and M&S Food with 25% off your first shop + 3 months free delivery. Reliable online food shopping and grocery delivery.
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Reviews (20)
ImpossiBREW
ImpossiBREW, now on Ocado, excellent news, thank you, lets get full range please.
5 out of 5 for Ocado
5 out of 5 for Ocado. The delivery guys are always so friendly, polite and helpful, a refreshing change these days. Their customer service is brilliant, my delivery today by Luke reminded me to leave this, I was explaining my delivery was for a last minute birthday hamper as a birthday gift and he said twice to wish the girls a happy birthday from him, how delightful. As always, there were no substitutions or anything unavailable, I only booked the slot yesterday evening so five stars all round.
Outstanding Service from Collins – Ocado Delivery Driver
We unfortunately missed Collins (delivery driver - we live at a NG postcode) knocking on our door at 7am this morning as we were in the middle of sorting out our baby. Understandably, the order was initially cancelled. However, after contacting customer service, they were able to get in touch with Collins, and he very kindly went out of his way to come back and complete the delivery. I know he had an extremely early start, yet his empathy, patience, and understanding of our situation were exceptional. He was incredibly polite, friendly, and thoughtful, and made the whole experience a pleasure despite the earlier hiccup. Collins is a genuinely kind and approachable person and absolutely deserves recognition within the Ocado team. You have a brilliant human working for you, and we are very grateful for his help today.
Just had my 1st delivery and everything…
Just had my 1st delivery and everything was spot on. Driver was polite and friendly, all what i ordered was present and correct and food was long life with very nice juicy veg! cant fault it.
I had my first order delivered today
I had my first order delivered today, I was very impressed! From ordering to delivery it was very smooth. A friendly delivery driver that actually delivered in bags 😃🙌 but you can recycle them next time by handing them into the driver and receive 10p per bag refund. I was happy with the 30% new customer discount too. I will be ordering from them again.
Hi Laura! Thank you for taking the time to leave this great review! We're over the moon to hear that your first delivery went so well and that you'd like to order with us again. We're glad to hear that you've been informed of our bag recycling scheme, and we hope you can hand your bags back next time to help us do our bit to recycle. We hope to see you shop again soon! 😄
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About ocado.com
Shop big brands, fresh produce and M&S Food with 25% off your first shop + 3 months free delivery. Reliable online food shopping and grocery delivery.
Company Overview
ocado.com Social Media
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Technology Stack
ocado.com uses 14 technologies across their website including Font Awesome, HSTS, Contentful, WordPress, and more.
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Font Awesome
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HSTS
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Contentful, WordPress
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Amazon Web Services, AWS CloudFront
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Analytics & Marketing
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Traffic & Audience
ocado.com receives approximately 8.3M monthly visitors and ranks #4,661 globally. The website has a bounce rate of 34% with visitors viewing an average of 7.5 pages per visit. Users spend an average of 5:28 on the site.
The majority of ocado.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about ocado.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ocado.com directly at https://ocado.com.