occuity.com
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Occuity: The $17M Bet on Eye Scanners
Why this UK startup is betting big on non-contact optical healthcare
Occuity isn't just building medical devices; they're building the future of passive health monitoring. With $14.8M in funding and a proprietary 'oculomics' platform, they're turning the eye into a dashboard for systemic disease.
"They aren't selling a pachymeter; they are selling a gateway to the bloodstream via the retina."
The Tech Moat: Oculomics
Occuity's core differentiator isn't hardware—it's 'oculomics.' By analyzing light scattering in the eye, they claim to measure axial length and blood glucose without contact. The keyword 'oculomics' has 500 monthly searches, signaling a nascent but high-intent market they are defining from scratch.
The Growth Engine
With 5,871 monthly visits, their traffic is modest but telling. 50% is direct traffic—a rarity for a hardware startup. This suggests strong brand recall from clinical settings or investor circles. Their top keyword, 'daniele de iuliis' (290 volume), hints at a founder-led brand strategy where the personality drives the technology.
The device is currently positioned for clinical screening (glaucoma, diabetes), but the roadmap is clear: consumer wellness. The 'Investment Round Now OPEN' banner on their homepage confirms they are in the capital-intensive phase of scaling manufacturing and regulatory approvals (FDA/CE).
- Proprietary 'PAM' (Pachymetry & Axial Measurement) technology.
- Dual-market strategy: Clinical (B2B) and eventual Consumer (B2C).
- Strong social presence across LinkedIn and Twitter for B2B lead gen.
The Verdict: A High-Risk, High-Reward Speculation
Occuity is a bet on 'oculomics' becoming the new 'genomics.' If their tech scales, they own the non-invasive monitoring market. If it stalls, they are a niche ophthalmology tool.
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Optical Healthcare Monitoring And Screening | Occuity
Occuity specialises in the design and production of handheld optical healthcare monitoring and screening devices for clinical and personal use.
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About occuity.com
Occuity specialises in the design and production of handheld optical healthcare monitoring and screening devices for clinical and personal use.
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occuity.com uses 19 technologies across their website including Font Awesome, Adobe Fonts, HSTS, Sentry, and more.
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occuity.com receives approximately 5.9K monthly visitors and ranks #3,281,134 globally. The website has a bounce rate of 53% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:32 on the site.
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