oceana.org
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Oceana: The Ocean's Largest Advocate
How 668 employees and $35M in revenue are fighting for ocean conservation
Oceana isn't just another environmental nonprofit—it's the world's largest organization dedicated solely to ocean conservation. With 668 employees and $35M in annual revenue, they've built a global movement that turns scientific advocacy into policy-changing results.
"They don't just study the problem—they sue governments, challenge corporations, and rewrite laws to protect what matters."
The Community Engine
Oceana's website attracts over 372,000 monthly visitors, with 35% coming directly—indicating a loyal, engaged audience that actively seeks them out. Their 'wavemaker' program transforms casual visitors into advocates, while their social media presence across Twitter, YouTube, Facebook, and Instagram creates a multi-channel advocacy machine. The 55% organic search traffic proves they're not just buying attention—they're earning it through relevant, searchable content about everything from goblin sharks to offshore drilling.
The SEO Strategy That Actually Works
Here's where it gets interesting: Oceana's top keywords reveal a brilliant dual strategy. While 'noaa' (209K monthly searches) and marine biology terms like 'goblin shark' (48K) and 'colossal squid' (53K) drive massive organic traffic, they're not just creating content for clicks. They're building an audience of ocean-curious people who can be converted into advocates. The 365,915 backlinks show they've become a definitive source for ocean science, which they leverage into policy influence.
What makes Oceana unique is their surgical approach to advocacy. Unlike broad environmental groups, they focus exclusively on oceans—no competing priorities, no diluted messaging. Their leadership team includes a Chief Scientist (Kathryn Matthews) alongside policy experts, ensuring their campaigns are grounded in science but executed with political precision. They operate internationally, with offices spanning multiple continents, allowing them to tackle issues like offshore drilling from multiple legal and cultural angles.
- Single-issue focus: Oceans only, eliminating mission creep
- International footprint: Advocacy that crosses borders
- Science-first approach: Chief Scientist leads research direction
- Policy-driven: Legal action and legislation as primary tools
- Community-powered: 372K monthly visitors as a mobilization force
The Ocean's Most Effective Legal Team
Oceana proves that focused advocacy beats broad messaging every time. They're not just protecting oceans—they're rewriting the rules of environmental activism.
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5 keywordsHow is Oceana's SEO?
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Meta Tags
Oceana | Protecting the World's Oceans
Working to protect and restore our oceans, Oceana is the largest international advocacy organization dedicated solely to ocean conservation. Learn more and get involved.
Oceana – We are Protecting the World's Oceans.
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About oceana.org
Working to protect and restore our oceans, Oceana is the largest international advocacy organization dedicated solely to ocean conservation. Learn more and get involved.
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Technology Stack
oceana.org uses 25 technologies across their website including Google Fonts, HSTS, reCAPTCHA, PHP, and more.
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Google Fonts
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HSTS, reCAPTCHA
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PHP
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WordPress
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jsDelivr
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Traffic & Audience
oceana.org receives approximately 372.1K monthly visitors and ranks #148,747 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:41 on the site.
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