In the hyper-competitive world of healthcare marketing, Ocozzio has carved out a lucrative niche by serving a single, complex vertical: self-funded insurance companies. With $16.9M in revenue and 75 employees, they aren't chasing mass-market appeal—they're dominating a specialized lane where generic agencies fear to tread.

"Their traffic data reveals a secret weapon: a 59% direct traffic rate that screams brand authority and repeat clients in an industry built on long-term relationships."

The tech stack tells a story of modern efficiency. They're leveraging Tailwind CSS, Bootstrap, and HubSpot integrations—tools that enable rapid iteration for clients while maintaining clean, performant code. The presence of jQuery alongside newer frameworks suggests a pragmatic approach: they use what works, not just what's trendy. Their LinkedIn and Instagram presence, while not massive, is professionally curated, reinforcing their B2B focus over consumer-facing fluff.

• Revenue model: Likely retainer-based with high LTV clients (evidenced by 59% direct traffic)
• Growth constraint: Heavy reliance on direct traffic suggests SEO isn't their primary acquisition channel
• Market opportunity: The self-funded insurance market is growing, but specialized marketing talent is scarce
• Competitive moat: Deep vertical expertise creates switching costs for clients