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The Invisible BSS: ODS2's Stealth Identity Play
A tiny team with 80% direct traffic is quietly powering digital identity wallets
While the digital identity market screams about decentralization, ODS2 is building the plumbing that actually makes wallets work. With just 21 employees and $2.1M in revenue, this Dutch startup is executing a classic B2B playbook: solve a critical pain point, stay invisible, and let the deals flow through direct relationships.
"In digital identity, the wallet provider who owns the BSS owns the customer relationship—and the revenue."
The Silent Majority of Traffic
ODS2's traffic profile tells a story of enterprise sales, not SEO. With 80% direct traffic and only 9% organic search, they're not chasing keywords—they're closing deals. The single tracked keyword 'kpn e wallet' (80 monthly searches) suggests they're likely powering a specific implementation rather than competing for broad visibility. This is classic European B2B: relationships first, marketing second.
The Open Source Trojan Horse
They're open source, but not in the way you think. ODS2 isn't building a community-driven project—they're using open source as a trust signal for enterprise buyers. The tech stack reveals a pragmatic approach: jQuery and Bootstrap (not trendy, but bulletproof), Zendesk for support, and PWA capabilities. They're not building for developers; they're building for compliance officers who need to check boxes.
The Dutch fintech market is notoriously conservative. ODS2's approach—BSS for digital identity wallet providers—positions them as the infrastructure layer that banks and fintechs can't build themselves. With a LinkedIn presence but no Trustpilot reviews, they're operating in the enterprise shadow zone where procurement happens through RFPs, not app stores.
- 80% direct traffic indicates enterprise sales pipeline, not product-led growth
- Open source as a trust signal, not a community play
- 21-person team suggests focused execution, not feature bloat
- Tech stack prioritizes reliability over innovation (jQuery, Bootstrap)
The Anti-Startup Startup
ODS2 proves that in regulated finance, boring infrastructure beats flashy features every time.
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ODS2 Business Support System for Digital Identity Wallet Providers
✅ BSS for Digital Identity Providers ✅ Trusted by Leading Companies ✅ Open Source ✅ Managed E-Wallet Environment
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About ods2.com
✅ BSS for Digital Identity Providers ✅ Trusted by Leading Companies ✅ Open Source ✅ Managed E-Wallet Environment
Company Overview
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Technology Stack
ods2.com uses 16 technologies across their website including Vimeo, Font Awesome, hCaptcha, reCAPTCHA, and more.
Video
Vimeo
Fonts
Font Awesome
Security
hCaptcha, reCAPTCHA
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
WordPress
Traffic & Audience
ods2.com receives approximately 1.8K monthly visitors and ranks #9,336,012 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:57 on the site.
The majority of ods2.com's traffic comes from .
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