ohmstede.com
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Ohmstede: The Invisible Industrial Giant
Unpacking $262M in revenue from a digital ghost in the oil sector
Ohmstede.com is a digital ghost, yet it powers a $262.7M industrial empire. This isn't a startup; it's a legacy heavyweight in the Energy/Oil sector that has mastered the art of revenue generation without the need for a polished online presence.
"In the industrial sector, massive revenue often inversely correlates with web traffic. Ohmstede proves that SEO rankings don't fix refineries."
The B2B Reality Check
Ohmstede operates as a cog in the Emcor Group machine. With only 3,623 monthly visits, their traffic is negligible, yet they generate massive B2B revenue. This signals a business model built on long-term contracts, relationships, and government bids rather than inbound marketing. For founders, this is a crucial lesson: not every $262M company needs a viral funnel.
The 'Echart' Anomaly
Their top organic keyword is 'echart' (9,600 monthly volume)—a generic term likely unrelated to their core business. This suggests their SEO is either non-existent or accidentally capturing irrelevant traffic. It highlights a massive opportunity: with zero SEO competition in 'Ohmstede' (180 volume), they own their brand name but nothing else.
The tech stack reveals a company prioritizing utility over aesthetics. Using jQuery, Bootstrap, and PHP, they've built a functional but dated site. The fact that their 'careers' page redirects to Emcor Group's iCIMS portal confirms they are not a standalone digital entity but a division of a larger conglomerate.
- Digital Presence: Minimalist to the point of invisibility (Global Rank #6.2M).
- Revenue Engine: Offline relationships and Emcor Group integration drive the $262M.
- Traffic Source: 38% Organic, 32% Direct—low volume, high intent (likely employees or partners).
The Ultimate 'Unsexy' SaaS
Ohmstede is a reminder that in heavy industry, the website is just a business card. The real value lies in the 766 employees and the relationships they maintain. If you're building for this sector, stop obsessing over conversion rates and start obsessing over procurement departments.
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About ohmstede.com
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Technology Stack
ohmstede.com uses 9 technologies across their website including Font Awesome, Google Fonts, PHP, Zendesk, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
Customer Support
Zendesk
Analytics & Marketing
Google Analytics
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
ohmstede.com receives approximately 3.6K monthly visitors and ranks #6,273,682 globally. The website has a bounce rate of 71% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:00 on the site.
The majority of ohmstede.com's traffic comes from .
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