olsson.com
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Olsson: The $309M Employee-Owned Engineering Firm
How 2,200+ employee-owners built a national engineering powerhouse without VC funding
In a world where tech startups chase unicorn valuations, Olsson represents a different breed of success: a $309.3M engineering firm with 2,209 employees that's 100% employee-owned. Their secret? No VC money, no IPO distractions—just pure engineering excellence and ownership culture.
"When your employees own the company, you don't need to chase growth—you build it together."
The Employee-Owner Advantage
Olsson's 2,209 employee-owners aren't just workers—they're stakeholders. This ownership model explains their 49% direct traffic (nearly half of all visitors type 'olsson.com' directly). While competitors burn cash on customer acquisition, Olsson's retention engine runs on pride and profit-sharing. Their top search term isn't a service—it's their name (3,210 monthly searches).
The Growth Engine
Olsson's 32% organic search traffic reveals a sophisticated SEO strategy without aggressive digital marketing. They rank for 'olsson engineering' (340 searches) and even misspelled variants like 'olson engineering' (440 searches). This isn't accidental—it's the result of decades of project-based authority building. Their tech stack (jQuery, Tailwind, Bootstrap) suggests pragmatic, not flashy, digital presence focused on function over form.
The leadership team—CEO Brad Strittmatter, CFO Sean Baker, and VPs Lucas Weatherly, Eric Nordhues, and Ryan Beckman—steers a firm that's fundamentally different from typical engineering consultancies. Their social presence (@WeAreOlsson across Facebook, LinkedIn, Instagram) shows consistent branding, but the real story is in their contact emails: cevans, aswanson, [email protected]. These aren't generic info@ addresses—they're named individuals, signaling accessibility and accountability.
- Employee-ownership model creates alignment between client success and personal wealth
- Heavy industry focus with proven $300M+ revenue scale
- 49% direct traffic indicates exceptional brand recall and client loyalty
- National recognition without aggressive marketing spend
- Pragmatic tech stack prioritizes reliability over trends
The Anti-Startup Success Story
Olsson proves that sustainable growth beats hypergrowth—when you own your business, you own your destiny.
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We are Olsson, a nationally recognized, employee-owned engineering and design firm with a rich history of success.
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About olsson.com
We are Olsson, a nationally recognized, employee-owned engineering and design firm with a rich history of success.
Company Overview
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Technology Stack
olsson.com uses 18 technologies across their website including Font Awesome, Adobe Fonts, Cloudflare Turnstile, reCAPTCHA, Webflow, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
Cloudflare Turnstile, reCAPTCHA
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Analytics & Marketing
Clarity, Google Analytics
Traffic & Audience
olsson.com receives approximately 87.4K monthly visitors and ranks #156,217 globally. The website has a bounce rate of 33% with visitors viewing an average of 36.2 pages per visit. Users spend an average of 5:02 on the site.
The majority of olsson.com's traffic comes from undefined, .
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