omnitracs.com
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Omnitracs: The $800M Fleet Tech Veteran
A 35-year journey from GPS pioneer to modern fleet management platform
For over 35 years, Omnitracs has been the silent engine behind the trucking industry's digital transformation. While newer startups chase hype, Omnitracs quietly commands $80.5M in annual revenue from 460 employees, proving that enterprise trust beats flashy marketing in the long haul.
"Omnitracs isn't chasing trends—it's the foundation that fleets trust when the rubber meets the road."
The Silent Enterprise Giant
With 207K monthly visits and 76% direct traffic, Omnitracs operates like a digital utility. Customers don't discover them through SEO—they bookmark the login page. The top keyword is simply 'omnitracs' (690 monthly searches), followed by three variations of 'login', revealing a user base that treats the platform as essential infrastructure, not a shopping destination.
The 35-Year Innovation Arc
Founded in the GPS era, Omnitracs has evolved from basic tracking to a full fleet management suite. The $803M funding history signals deep institutional backing, while the 460-person team suggests disciplined scaling—not explosive growth. This is a company optimized for longevity in a market where startups burn through cash chasing features.
The tech stack reveals a pragmatic approach: jQuery and Bootstrap power the frontend (proven, stable tech), while Google Analytics and Tag Manager handle data. No bleeding-edge frameworks here—this is enterprise software built for reliability, not developer resume padding. The absence of public Trustpilot reviews speaks volumes: Omnitracs serves B2B fleets, not consumers, making traditional review platforms irrelevant.
- Dominant direct traffic (76%) signals embedded customer workflows
- Top leadership includes Ray Greer (CEO) and specialized VPs for Sales, Ops, and BI
- Traffic concentration in undefined markets suggests North American fleet focus
The Veteran's Advantage
In fleet management, trust compounds. Omnitracs plays the long game while startups chase short-term wins.
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Fleet Management Software Solutions | Omnitracs
For over 35 years, Omnitracs' fleet management services have driven innovation and helped fleets thrive. We help you make the most of every trip.
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About omnitracs.com
For over 35 years, Omnitracs' fleet management services have driven innovation and helped fleets thrive. We help you make the most of every trip.
Company Overview
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omnitracs.com uses 19 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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Font Awesome, Google Fonts
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reCAPTCHA
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PHP
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WordPress
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Cloudflare
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Traffic & Audience
omnitracs.com receives approximately 207.0K monthly visitors and ranks #142,638 globally. The website has a bounce rate of 21% with visitors viewing an average of 13.6 pages per visit. Users spend an average of 18:37 on the site.
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