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geotab.com
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geotab.com

19 technologies
VerifiedGrowingVisit2.4M/mo$514M2.6K19 Tech25 Leads
Deep Dive

Geotab: The Unsung Titan of Fleet Telematics

How a Canadian startup quietly built a $500M+ data empire tracking millions of vehicles worldwide

While you're tracking your Uber Eats delivery, Geotab is tracking the entire logistics network behind it. This Canadian-born telematics giant powers the fleet management operations of thousands of companies worldwide, from municipal governments to Fortune 500 logistics fleets.

$513.7M
Annual Revenue
2.4M
Monthly Website Visits
2,621
Employees
62%
Direct Traffic

"Geotab doesn't just track vehicles—it's building the nervous system of modern logistics, one GPS ping at a time."

The Data Moat

With 914,551 backlinks and a global rank of #14,299, Geotab's SEO dominance reflects more than marketing—it's the gravitational pull of a platform that's become essential infrastructure. The fact that 62% of traffic comes directly (not via search) is telling: fleet managers aren't discovering Geotab, they're returning to it. This is sticky enterprise software with serious lock-in.

The Growth Engine

The keyword strategy reveals a dual identity: branded searches ('geotab login', 'mygeotab') show existing user engagement, while broad terms like 'gps' (202K monthly searches) indicate aggressive expansion into adjacent markets. They're not just winning on their brand—they're competing for the entire fleet management keyword universe.

What makes Geotab uniquely positioned is their hardware-software integration. Unlike pure software players, they've built a closed ecosystem where their GO devices feed data directly into their MyGeotab platform. This vertical integration creates a data advantage that pure SaaS competitors can't match. Every vehicle becomes a data node, generating insights that improve with scale.

  • Vertical integration: Hardware + software creates switching costs
  • Public sector focus: Government contracts provide stable revenue
  • Data platform advantage: Xia Qu's team building enterprise-scale analytics
  • Developer ecosystem: API-first approach enabling third-party integrations
No VC funding (bootstrapped or self-funded path)
Profitable at $500M+ revenue without dilution
Low Trustpilot rating (2.9/5 with minimal reviews)
Enterprise-grade reliability with 2,600+ employees
Limited brand awareness beyond fleet management circles
Deep vertical expertise in transportation & logistics

The Silent Giant of Telematics

Geotab proves you don't need hype when you have infrastructure. In a world obsessed with disruption, they're building the boring, essential plumbing of modern commerce—and getting paid handsomely for it.

What tech stack does Geotab use?

22 detected
Security1
Error Tracking1
Programming Languages1
Privacy & Consent1
Customer Support1
A/B Testing1
Web Standards2
JavaScript Libraries2
Tracking & Analytics3
G
Google Analytics
G
Google Tag Manager
S
Sentry

How much traffic does Geotab get?

Traffic & Engagement

2.2M
Monthly Visits
+9.4%
17.8
Pages/Visit
20:32
Avg. Duration
22%
Bounce Rate
Monthly Traffic Trend+25%
1.7M
Oct 2025
Oct
2.0M
Nov 2025
Nov
2.2M
Dec 2025
Dec

Rankings

#25,350
Global Rank
#9,479
United States Rank
Computer Software and Development
Category

Backlinks & Authority

914.6K
Backlinks
16.4K
Ref. Domains
52
Authority Score
Low
Penalty Risk
Backlinks Trend-38%
1.5M
Jul 2025
Jul
1.5M
Aug 2025
Aug
1.5M
Sep 2025
Sep
1.6M
Oct 2025
Oct
1.4M
Nov 2025
Nov
914.6K
Dec 2025
Dec

Search Traffic

Organic
594.5K
Paid
21.9K

Top Organic Keywords

#1geotab
33,100 vol10.1%
#1geotab login
14,800 vol4.5%
#12marketplace
1,830,000 vol2.8%
#1mygeotab
8,100 vol2.5%

Where is Geotab's audience located?

🇺🇸United States54.9%
🇨🇦Canada12.5%
🇲🇽Mexico7.6%
🇷🇸Rs3.3%
🇮🇳India2.1%

Device Distribution

Desktop69.0%
Mobile31.0%

What keywords does Geotab rank for?

5 keywords
1geotab18.1K vol$5.53
2geotab login1.2K vol$4.35
3gps202.0K vol$0.23
4geotab careers1.1K vol$0.48
5mygeotab840 vol$3.43

How is Geotab's SEO?

Open Graph Image

OG Image preview
og:image

https://www.geotab.com/images/geotabShareImage.4ca250e7efb65d78a8b5.jpg

Meta Tags

title46 chars

One Platform - Total Fleet Management | Geotab

description154 chars

Our GPS fleet tracking & management system equips thousands of fleets worldwide with technology to automate, track and manage a truly optimized operation.

languageEN-US

H1 Tags

h1One platform for optimal fleet performance

Schema Types

UnknownFAQPage

Who works at Geotab?

Loading leads...

What do customers think of Geotab?

Geotab

Geotab

2.9
2 reviews
✓ Claimed

Categories

GPS Supplier#undefinedTelematics Service#undefined

Activity & Engagement

Reply Rate
50%
Avg. Reply Time
10.0 days
Claimed Date
10/22/2025

Contact Information

Address:
North Service Road West 1075
Oakville, CA

Reviews (1)

Filter by rating:
Thierry
12/1/2025
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 11/4/2025
Distracting and Defective

Our company with a fleet of over 500 vans recently changed to GeoTab from Samsara. The GeoTab solution was clearly designed by someone who has never driven a van. On installation, the dash housing had to be removed 3 times due to a cheap, small connector where the wiring kept falling out. That was a 2 hour installation by someone who has installed dozens of these cameras. That raised alarm bells. The camera has a small, credit card-sized LED screen mounted just below the centre rear view mirror. This means taking your eyes off the road to look at the screen and try to decipher the warning. At least the Samsara system gave audio alerts which did not distract you whilst driving. And beep it does... incessantly. The application is fraught with bugs and I doubt any pre-release testing has been done. Yawn and you get an alarm and a 'Z' displayed. Sing and you get a 'Z' displayed. Put a cough lozenge in your mouth and you get a warning for eating. Rub your nose and you get a warning for, you guessed it, eating. The best was when I turned the sun vizor down and 'BEEP' warning for eating. About ten minutes later and right peeved, I picked up a health bar from the middle console, opened it, waved it in front of the camera, took a bite looking directly at the camera and.....nudda, nothing, luthu. Is the dash cam any better? I have had alerts with the image of the van and a line through it on several occasions where 1) The speed control was set to the speed limit 2) I was on a motorway with 2 lanes 3) There were no other vehicles on the road 4) I was within the lane I was driving on. Thinking the camera might be faulty, I have asked other drivers in our fleet with these curses fitted. They are all experiencing the same. I urge other drivers experiencing this to please submit reviews to protect against unfair driving appraisals, disciplinaries and possible dismissal. If you are subject to any of these processes due to these cameras, insist on an independent assessment of the solution by a reputable, competent company.

Frequently Asked Questions about Geotab

What is Geotab's Revenue?
Geotab generates approximately $514M in annual revenue. With 2,621 employees, that's $196,000 per employee.
What does Geotab do?
Our GPS fleet tracking & management system equips thousands of fleets worldwide with technology to automate, track and manage a truly optimized operation.
How fast is Geotab growing?
Geotab has grown by 9.4% in the last 6 months according to traffic data. employee count has changed by 14% year over year.
How do people interact with Geotab?
When visiting Geotab, visitors view an average of 17.8 pages per visit, and spend around 20:32 on the site, and the bounce rate is 22.1%.
How do people find Geotab?
1.5M people (71%) visit Geotab directly. 594.5K (28%) find them through organic search. 21.9K (1%) come through paid advertising.
Who uses Geotab?
Geotab's top market is United States with 1.2M visitors (54.9%). Canada is 2nd with 269.3K (12.5%). Mexico is 3rd with 163.1K (7.6%).
What technologies does Geotab use?
Geotab uses 19 technologies across their website including Fonts, Security, Error Tracking. Key technologies include Font Awesome, HSTS, Sentry.
Who are Geotab's competitors?
Geotab's main competitors include Samsara, Motive, Verizon Connect, Omnitracs, Spireon. These companies operate in similar markets and compete for the same customer base.
What do customers think of Geotab?
Geotab has a Trustpilot score of 2.9 out of 5 (3 stars) based on 2 customer reviews.

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About geotab.com

Our GPS fleet tracking & management system equips thousands of fleets worldwide with technology to automate, track and manage a truly optimized operation.

Company Overview

geotab.com
Website
computers_electronics_and_technology
Industry
#14,299
Global Rank
2.4M
Monthly Visitors
19
Technologies
25+
Employees

Technology Stack

geotab.com uses 19 technologies across their website including Font Awesome, HSTS, Sentry, and more.

Fonts

Font Awesome

Security

HSTS

Error Tracking

Sentry

Programming Languages

PHP

CMS

Contentful

Privacy & Consent

Osano

Traffic & Audience

2.4M
Monthly Visits
20%
Bounce Rate
16.6
Pages/Visit
14:21
Avg. Duration

geotab.com receives approximately 2.4M monthly visitors and ranks #14,299 globally. The website has a bounce rate of 20% with visitors viewing an average of 16.6 pages per visit. Users spend an average of 14:21 on the site.

The majority of geotab.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is geotab.com?
Our GPS fleet tracking & management system equips thousands of fleets worldwide with technology to automate, track and manage a truly optimized operation.
What technologies does geotab.com use?
geotab.com uses 19 technologies including Font Awesome, HSTS, and 13 more. View the full tech stack analysis above.
How do I contact geotab.com?
You can contact geotab.com via email at [email protected] or through their contact page.
What are geotab.com's social media accounts?
geotab.com is active on twitter, youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is geotab.com hiring?
Check geotab.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is geotab.com?
geotab.com receives approximately 2.4M monthly visitors and ranks #14,299 globally. Traffic is growing by 8.1% month-over-month.

Related Searches

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This page provides publicly available information about geotab.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit geotab.com directly at https://geotab.com.