spireon.com
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Spireon: The Silent Giant of Telematics
Deep dive into a $91.7M revenue machine that 99% of the tech world ignores
While Silicon Valley obsesses over AI and SaaS, Spireon quietly monetizes the physical world with $91.7M in revenue. This isn't a startup—it's a cash-flowing machine connecting 1.5+ million vehicles.
"71% direct traffic proves they own their market—customers type Spireon.com by default. That's not SEO, that's brand dominance."
The Solera Acquisition Play
Spireon operates as a division within Solera (parent company), positioning it as the telematics arm of a $2B+ insurance/automotive ecosystem. This isn't a standalone startup—it's a strategic wedge into fleet management that leverages Solera's 100K+ enterprise customer base. The $7.7M funding figure is misleading; this is corporate venture fuel, not seed capital.
The Goldstar Obsession
Search data reveals a fascinating pattern: 9,670 monthly searches for 'goldstar' alone, with 'spireon goldstar' and 'goldstar gps' as top terms. This isn't brand confusion—it's product-led growth. Goldstar is their consumer-facing Trojan horse, pulling individual owners into the ecosystem while the real money flows from B2B fleet contracts. Smart bifurcation.
The tech stack tells the story of a pragmatic, not fashionable, engineering culture. jQuery and Bootstrap in 2024? That's not legacy debt—that's deliberate. They're not chasing bleeding-edge frameworks; they're shipping reliable software to trucking companies that care about uptime, not React versions. Tailwind CSS shows modern touches, but the core is battle-tested.
- The 1.3/5 Trustpilot score is either a crisis or a filter—likely both. High-volume, low-satisfaction suggests they're optimizing for enterprise contracts, not consumer love.
- Traffic concentration: 94.9% from 'undefined' country suggests either tracking issues or extreme US-centricity. Given their fleet focus, it's probably the latter.
- N/A backlink data implies either new domain authority or deliberate privacy. For a company this size, it's suspiciously quiet online.
The Unsexy Unicorn
Spireon proves you don't need a 10x viral loop to build a $91M business. Sometimes the best moat is boring: integrate with legacy systems, serve unsexy industries, and let the revenue compound while everyone else chases ARR multiples.
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GPS Vehicle Tracking Solutions | Spireon
We connect vehicles, fleets and assets to help dealers & fleet and trailer managers run operations smarter, safer and more cost-effectively.
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Reviews (20)
4 weeks ago installed
4 weeks ago installed. Very happy with everything BUT!!!! I keep getting texts and multiple robophone calls daily for the last 4 weeks to call and schedule my installation! I've tried desperately to reach someone without success! I am extremely aggravated and want them to STOP! IMMEDIATELY!
Horrible experience
Horrible experience. So, gps transponder went bad so we had to get it replaced. We got it replaced and this is where everything went down hill. First they wouldn’t talk to me because my husband was the main person. Then when that was fixed they still never got the transponder updated to the new one. Notes weren’t updated, talked to multiple people and I don’t think they know anything. Finally had to call the dealership that we bought it from and they were finally able to escalate it up the chain for us. Finally got updated about 2 months of calling about everyday and having to restate each time what was going on. So if you get LoJack know that you will be dealing with this company and they pretty much suck because as I am typing this their stuff is down and showing me out of state.
70% fail rate for GPS installations
70% fail rate for GPS installations. I sit on the chat everyday waiting for a rep for 30 mins - 2 and a half hours. This has been my experience for 3 months now. It has effected our business and we are losing $$$ from it. Zero accountability and unreliable company.
Dead Spireon/Lojack GPS device after 3 months
Purchased a Spireon/Lojack GPS tracking device for my new car. Within 3 months the device stopped working. Called Spireon customer service 3 different times and was told that they sent a 'remote' reboot and the device should start working in a few hours. The device has not worked in over 7 months. I was told that they would elevate the service, but nothing happened. When I emailed customer service, they told me I needed to stop contacting them as they were aware of my units problem. It has been 3 months since this email, and no contact what soever from Sperion. I spent hundreds of dollars on the device and tracking service. DO NOT purchase a Spireon/Lojack GPS tracking device. The company and product is absolute garbage.
I’m unable to give a zero star review
I’m unable to give a zero star review. Otherwise I would be. Their contractor showed up without calling ahead to let us know the arrival time. Then he proceeded to speak and act very unprofessionally. We waited 12 days for them to send an installer and then he ended up leaving without doing the work. His name is David so if you have an install scheduled with this person tell them no thank you. I will be using another company from this day forward.
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About spireon.com
We connect vehicles, fleets and assets to help dealers & fleet and trailer managers run operations smarter, safer and more cost-effectively.
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Technology Stack
spireon.com uses 19 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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Font Awesome, Google Fonts
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PHP
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WordPress
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Cloudflare
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OneTrust
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spireon.com receives approximately 57.5K monthly visitors and ranks #589,931 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 2:21 on the site.
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