In a world obsessed with viral consumer apps, Omnitrans operates in the invisible backbone of global trade. With $135M in revenue and 354 employees, they've built a supply chain empire that moves goods silently while others shout about growth.

"They're not chasing vanity metrics—they're moving actual cargo. That's the difference between a tech company and a logistics company that happens to use tech."

The leadership team tells the story: Diane Duflot (Head Talent), Marie-France Desnoyers (VP HR), and Sean Adelsohn (SVP Business Development & Client Experience) represent a human-centric approach. With 354 employees, they're mid-sized—big enough to matter, small enough to move fast. The missing funding data suggests they're either bootstrapped or privately held, avoiding the VC growth-at-all-costs trap.

• Revenue-per-employee: ~$381K (exceptional for services)
• Traffic quality over quantity: 44% organic, 43% direct—both high-intent channels
• Keyword strategy: Dominating 'pars' (184K volume) instead of chasing branded terms
• Tech stack: Modern but pragmatic—Tailwind, Bootstrap, PWA for performance