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OnActuate: The Microsoft Gold Partner Outpacing Giants
Analyzing how a 110-person consultancy generates $24M in the crowded enterprise transformation market.
In a market dominated by multi-billion dollar SIs, OnActuate proves that specialized execution beats broad-stroke consulting. With just 110 employees generating $24.2M in revenue, they aren't just playing the game—they're redefining the economics of Microsoft transformation.
"OnActuate isn't chasing scale; they're chasing leverage. $24M on 110 heads proves the model."
The Efficiency Engine
Most consulting firms bleed margin on overhead. OnActuate generates an astounding $219,000 in revenue per employee. This isn't just good management; it's a surgical focus on high-value Microsoft Business Applications (ERP, CRM, Power Platform). They've eliminated the bloat of traditional SIs, moving faster and delivering cleaner implementations.
Traffic & SEO Reality Check
With 1,862 monthly visits and a global rank of ~8M, OnActuate's digital footprint is surprisingly quiet. But look closer: 48% direct traffic suggests a referral-heavy, relationship-driven sales engine. Their top keyword? 'Dayforce' (229K volume). This is the signal: they aren't competing for generic 'ERP' terms. They are capturing intent around specific, high-value competitor ecosystems.
The leadership team—Sharan Oberoi (CEO), Naeem Shafi (VP NA), and a bench of specialized VPs—operates like a product team, not a service shop. The tech stack (Tailwind, Bootstrap, jQuery) is utilitarian, prioritizing speed and function over flash. This mirrors their consulting philosophy: solve the problem, don't sell the slide deck.
- High Revenue Per Employee (RPE): ~$220k indicates elite delivery teams with minimal overhead.
- Competitor Keyword Arbitrage: Ranking for 'Dayforce' signals they are winning migrations away from legacy HCM platforms.
- Relationship-Led Growth: 48% direct traffic proves they rely on repeat business and referrals, not paid acquisition.
The Verdict: The Anti-Consultancy
OnActuate is a high-margin engine hiding in plain sight. For investors and founders, the lesson is clear: You don't need mass to make bank. You need precision.
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Global Microsoft Dynamics Partner - ERP & CRM Cloud Solutions | OnActuate
OnActuate Consulting, Inc. is a globally recognized Microsoft Gold Certified Partner that manages large scale transformation projects and designs innovative solutions for the Microsoft Business Applications Platform – ERP, CRM, and Power Platform. Learn more:
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About onactuate.com
OnActuate Consulting, Inc. is a globally recognized Microsoft Gold Certified Partner that manages large scale transformation projects and designs innovative solutions for the Microsoft Business Applications Platform – ERP, CRM, and Power Platform. Learn more:
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onactuate.com uses 21 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, reCAPTCHA, and more.
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onactuate.com receives approximately 1.9K monthly visitors and ranks #7,989,284 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:44 on the site.
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