onde.app
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Onde: The White-Label Ride-Hailing Engine
How a 154-person team powers 200+ taxi businesses across 60 countries
Onde isn't trying to build the next Uber; it's building the infrastructure for everyone else to compete. Formerly TaxiStartup, this platform has quietly become the backbone for over 200 ride-hailing businesses globally, offering a white-label solution that lets local operators own their customer relationships without reinventing the wheel.
"Onde doesn't compete with Uber—it arms the insurgents."
The White-Label Playbook
Onde's core insight is that local taxi operators don't need a generic app; they need a branded, customizable platform that feels native to their market. With 154 employees and $23.7M in revenue, they've proven that the white-label model scales. Their clients aren't just buying software—they're buying a turnkey business: driver apps, rider apps, dispatch systems, and payment integration, all rebranded as their own.
Traffic & Market Position
With 55,732 monthly visits, Onde isn't a traffic giant, but its audience is highly targeted. 55% of traffic is direct, suggesting strong brand recall among existing customers. Organic search brings in 33%, driven by niche keywords like 'apps for clients to use to book for a taxi' (410 monthly volume) and 'onde ride hailing' (170 volume). The traffic is fragmented—top countries are listed as 'undefined'—indicating a truly global, decentralized customer base.
The tech stack is modern and pragmatic: Tailwind CSS, Bootstrap, Vite, and PWA capabilities ensure fast, responsive apps. PostHog analytics and Google Tag Manager suggest a data-driven approach to product iteration. The company's social presence is active across Twitter, LinkedIn, YouTube, and Instagram, signaling they're not just a B2B backend—they're building a community around their brand.
- White-label model lets operators own the customer relationship
- Global reach with localization for 60+ countries
- Modern tech stack (PWA, Vite) for fast, cross-platform apps
- Transparent pricing and free trial lower barrier to entry
Onde is the Shopify for Ride-Hailing
It empowers local operators to build their own branded fleets, bypassing the gig economy giants. For founders and investors, Onde represents a scalable, asset-light model in a fragmented global market.
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Open Graph Image
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Meta Tags
Onde App (formerly TaxiStartup) - The Ride-Hailing Business Platform
With Onde App, you can easily build your own ride-hailing solution or boost your taxi business on the next level. Trusted by 200+ companies in 60+ countries. Try it free.
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About onde.app
With Onde App, you can easily build your own ride-hailing solution or boost your taxi business on the next level. Trusted by 200+ companies in 60+ countries. Try it free.
Company Overview
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Technology Stack
onde.app uses 25 technologies across their website including Google Fonts, HSTS, Sentry, and more.
Fonts
Google Fonts
Security
HSTS
Error Tracking
Sentry
CDN
jsDelivr
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront
Privacy & Consent
CookieYes
Traffic & Audience
onde.app receives approximately 55.7K monthly visitors and ranks #573,519 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:08 on the site.
The majority of onde.app's traffic comes from undefined, undefined, .
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