onderhoudnl.nl
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The Dutch Heavy Industry's Digital Blind Spot
How OnderhoudNL navigates a €14.8M revenue organization with just 5,735 monthly visits
In the heart of Dutch heavy industry, a €14.8M revenue organization operates with digital invisibility. OnderhoudNL isn't chasing scale—it's preserving centuries-old craftsmanship in an industry where trust trumps traffic and relationships beat algorithms.
"This isn't a digital transformation failure—it's a strategic choice to prioritize industry relationships over search engine optimization."
The Invisible Giant
With only 5,735 monthly visits, OnderhoudNL operates in a digital black hole. Yet their €14.8M revenue and 106 employees tell a different story. This is an organization built on decades of trust, not viral moments. Their 47% direct traffic dominance proves their audience doesn't find them through Google—they already know exactly where to go. The 43% organic search traffic is likely accidental discovery by industry professionals, not targeted marketing.
The Keyword Paradox
Their top keywords reveal a fascinating split personality. On one side: 'onderhoud nederland vakblad' and 'onderhoudnl'—clear brand signals from insiders. On the other: 'cpi 2025' with 3,200 monthly searches. This isn't SEO strategy; it's accidental relevance. They rank for construction inflation data because their audience searches for everything in one place. The 120 monthly searches for 'borstweringshoogte bestaande bouw veiligheidsglas' proves they're serving hyper-niche professional needs that mainstream platforms ignore.
The technology stack tells the real story. jQuery, Bootstrap, and Tailwind CSS—this isn't a startup chasing the latest frameworks. It's a pragmatic, stable platform built for reliability, not innovation. Google Analytics and Clarity provide just enough data to monitor performance without drowning in metrics. The absence of modern SPAs or headless architecture isn't a bug—it's a feature for an organization where uptime and simplicity matter more than developer experience.
- €14.8M revenue from 106 employees = €140K revenue per employee—exceptional efficiency in heavy industry
- 47% direct traffic indicates a captive, professional audience that doesn't need discovery
- Top keyword 'cpi 2025' with 3,200 searches shows accidental relevance in construction economics
- Social presence across 5 platforms with minimal digital footprint suggests community-first strategy
The Anti-Startup Success Story
Proof that in heavy industry, depth beats breadth and relationships beat reach
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Koninklijke OnderhoudNL voor specialisten in vastgoedonderhoud
OnderhoudNL is de ondernemingsorganisatie voor specialisten in vastgoedonderhoud, zoals schilders en schildersbedrijven, glaszetters en glaszetbedrijven, restauratieschilders, vastgoedonderhoudsbedrijven, industriële metaalconservering en totaalonderhoud
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About onderhoudnl.nl
OnderhoudNL is de ondernemingsorganisatie voor specialisten in vastgoedonderhoud, zoals schilders en schildersbedrijven, glaszetters en glaszetbedrijven, restauratieschilders, vastgoedonderhoudsbedrijven, industriële metaalconservering en totaalonderhoud
Company Overview
onderhoudnl.nl Social Media
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Phone Numbers
Technology Stack
onderhoudnl.nl uses 15 technologies across their website including Font Awesome, HSTS, DoubleClick Floodlight, Snapchat Pixel, and more.
Fonts
Font Awesome
Security
HSTS
Advertising
DoubleClick Floodlight, Snapchat Pixel, Google Ads
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
UI Libraries
DaisyUI, Ant Design
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
onderhoudnl.nl receives approximately 5.7K monthly visitors and ranks #3,583,667 globally. The website has a bounce rate of 64% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:18 on the site.
The majority of onderhoudnl.nl's traffic comes from .
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