With 28 employees and $2.8M in revenue, OneFeather has carved out a niche that Big Tech ignores: the complex governance needs of Indigenous Nations. Their platform handles everything from digital voting and elections to Registrar management and policy-making. The key insight? Indigenous sovereignty isn't just political—it's technological. They're providing the digital infrastructure that Nations need to self-govern in the 21st century.

Here's what's fascinating: 60.9% of their traffic comes from 'undefined'—a ghost in the machine that speaks to their unique market. These aren't typical B2C or B2B visitors; they're Nation members, band administrators, and election officials. The organic search numbers (48%) reveal something deeper: when people need to vote in a Makivvik election or check Salt River First Nation results, they search for 'OneFeather' by name. That's brand equity built on trust, not advertising.

While competitors chase SaaS scalability, OneFeather's moat is cultural and regulatory complexity. Their platform needs to handle: (1) Unique voting protocols per Nation, (2) Status card verification across multiple jurisdictions, (3) Policy-making workflows that mirror traditional governance structures. This isn't a problem you solve with a generic form builder—it requires deep domain expertise and relationships. That's why they're profitable despite being 'only' at $2.8M revenue.