onefootball.com
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OneFootball: The Unbundled Sports Giant
How a 430-person team captured 7M monthly visits by rejecting the cable TV model
While media giants bet billions on exclusive broadcasting rights, OneFootball quietly built a 7-million-strong monthly audience by aggregating content across 100+ leagues. Their secret? Becoming the operating system for soccer fandom, not just another streaming service.
"They aren't competing with ESPN or DAZN—they're building the pipes that everyone else drinks from."
The Aggregation Play
OneFootball's traffic split reveals their strategy: 51% organic search, 46% direct. This isn't accidental viral growth—it's a search moat. When fans search 'Arsenal' (6.3M monthly searches) or 'Premier League' (19.1M), OneFootball appears alongside the giants. They've weaponized SEO to intercept soccer intent at scale, turning casual browsers into daily users.
The Trust Paradox
Here's the contradiction that defines OneFootball: a 1.4/5 Trustpilot rating across 197 reviews, yet 7M monthly visits and growing. The complaints (likely about subscription friction or ad experience) aren't stopping growth. This suggests their value proposition—comprehensive coverage, live scores, and news in one app—outweighs UX friction. For product people, this is a masterclass: perfect is the enemy of good enough when you're the only aggregator in town.
The tech stack tells the story of a modern media company: Tailwind CSS and Bootstrap for rapid UI iteration, PWA for native-app experiences without app store fees, and lazy loading to handle the firehose of live data. They're not building custom everything—they're assembling best-in-class tools to move fast. The presence of ad tech solutions (evidenced by their Media Sales Manager role) hints at their revenue model: a hybrid of premium subscriptions and programmatic advertising across a massive, engaged audience.
- Strategic hire of Aron Jones (Head Design & UX) signals they know their friction points
- Media Sales Manager and Ad Tech roles reveal a sophisticated monetization engine beyond subscriptions
- OTT Business Manager suggests they're exploring video streaming beyond live scores and news
The Unbundled Sports Playbook
OneFootball proves that aggregation beats exclusivity in the attention economy. They're not just a soccer app—they're the central nervous system for global football fandom, and they're winning by owning the discovery layer, not just the content layer.
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Open Graph Image
https://peregrine.onefootball.com/images/sharing_banner.png
Meta Tags
home | OneFootball
OneFootball covers over 100 international soccer leagues and competitions live and in incomparable detail. Find live scores and commentaries, breaking news, videos, tables, statistics and background information around the greatest game in the world – whenever you need it, wherever you are.
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OneFootball GmbH
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Reviews (20)
Excellent app that has everything you…
Excellent app that has everything you need as a football fan. Fast scores. All the breaking news. Even some games live! Love it
Brilliant product for football fans
Brilliant product for football fans! Been using their app for over 10 years now, very consistent and always great new features. Cannot understand the negative critiques + they seem pretty outdated.
Positive experience all round
Positive experience all round
Fantastic customer experience when…
Fantastic customer experience when purchasing an Inter match. David and Sean very helpful with helping navigate the IT issues.
5* highly recommended
If it is good enough for Ronaldo, it's good enough for me. Great experience.
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About onefootball.com
OneFootball covers over 100 international soccer leagues and competitions live and in incomparable detail. Find live scores and commentaries, breaking news, videos, tables, statistics and background information around the greatest game in the world – whenever you need it, wherever you are.
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Technology Stack
onefootball.com uses 20 technologies across their website including Font Awesome, HSTS, WordPress, and more.
Fonts
Font Awesome
Security
HSTS
CMS
WordPress
Cloud & Hosting
Amazon S3, Amazon Web Services
Privacy & Consent
OneTrust
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Traffic & Audience
onefootball.com receives approximately 7.2M monthly visitors and ranks #9,617 globally. The website has a bounce rate of 57% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:31 on the site.
The majority of onefootball.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about onefootball.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit onefootball.com directly at https://onefootball.com.