Most tech startups dream of reaching 2 billion users; OneHope, a 37-year-old ministry, actually did it. By digitizing the Book of Hope for the smartphone generation, they've quietly built one of the largest faith-based distribution networks on earth.

"They aren't selling software; they're distributing a message. And their distribution metrics rival Series B SaaS companies."

The revenue model is opaque (funding is listed as N/A), but with $15M in revenue and nearly 600 employees, the unit economics are surprisingly lean. They are operating at a scale where most non-profits would require 5x the headcount. This efficiency suggests heavy reliance on digital distribution and partner networks rather than direct-to-consumer sales costs.

• Product-Market Fit: They found the 'Bible for Gen Z' before Gen Z was a demographic.
• Distribution Moat: 2B units distributed creates a network effect—churches and schools adopt their curriculum because everyone else is.
• Keyword Arbitrage: Ranking for obscure terms like 'haidt satisfied with oneself graph' (360 volume) suggests they capture accidental traffic that converts into long-term brand awareness.