In a world obsessed with credentials, OneTen is betting $43 million on raw talent alone. This isn't just HR innovation—it's a fundamental rewrite of the American hiring playbook, targeting the 70% of workers without four-year degrees.

""Skills-first isn't a diversity initiative—it's a competitive advantage hiding in plain sight.""

The financials tell a story of deliberate scaling. At $43M revenue with 133 employees, that's ~$323K per employee—premium efficiency for a services business. Their tech stack (jQuery, Tailwind, Bootstrap) feels surprisingly conventional, suggesting they prioritize coalition management over flashy product features. The real innovation is in their governance model: CEO Debbie Dyson leads a boardroom revolution where member companies share hiring data and success metrics.

• Coalition-first model creates network effects that pure job boards can't replicate
• 56% direct traffic proves strong employer brand recall (rare for B2B)
• Skills-first positioning taps into $43M revenue while competitors chase VC funding
• Top organic keywords reveal a two-sided marketplace strategy