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OneUp: The AI-Powered Banking OS for SMBs
With only 18 employees and $1.6M in revenue, OneUp is reinventing SMB finance from the ground up.
Most fintechs try to layer a pretty UI on top of legacy banking infrastructure. OneUp is taking the radical approach of building the entire operating system from scratch, blending banking, invoicing, and AI forecasting into a single, cohesive product.
"OneUp isn't just another accounting tool; it's a bet that AI can finally kill the spreadsheet for small businesses."
The Efficiency Play
With a headcount of just 18, OneUp is generating approximately $88k in revenue per employee. This is a lean, engineering-first operation. They aren't burning cash on massive sales teams; they are building a product that sells itself through organic search, which currently accounts for nearly half of their traffic.
Tech Stack & Speed
The stack reveals a focus on modern frontend agility (Tailwind, DaisyUI) and robust backend infrastructure (AWS CloudFront). They aren't reinventing the wheel on UI components (using Ant Design and Bootstrap) which allows them to move fast on the core value prop: the AI cash flow engine.
The keyword data tells a story of intent. While 'OneUp' dominates branded search, the real signal is in the long-tail queries like 'invoice software with inventory management.' They are capturing users who have outgrown QuickBooks and are actively looking for an integrated solution that handles inventory and cash flow in one place.
- AI Cash Flow Forecasting: The core differentiator moving beyond simple historical reporting.
- All-in-One Banking: Merging business banking portals with operational accounting.
- Inventory-Aware Invoicing: Solving the specific pain point of stock management during billing.
The Verdict: Lean, Mean, and Ready to Scale?
OneUp has the product focus and unit economics to disrupt SMB banking, but scaling from $1.6M to the next tier requires aggressive GTM expansion in North America.
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Meta Tags
OneUp
OneUp, Business and Banking all-in-one. Reinventing banking portals for SMBs. From A.I. cash flow forecasting to invoicing, OneUp unleashes SMBs from admin and accounting tasks to focus on sustainability and growth.
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About oneup.com
OneUp, Business and Banking all-in-one. Reinventing banking portals for SMBs. From A.I. cash flow forecasting to invoicing, OneUp unleashes SMBs from admin and accounting tasks to focus on sustainability and growth.
Company Overview
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Technology Stack
oneup.com uses 14 technologies across their website including Font Awesome, Webflow, cdnjs, jsDelivr, and more.
Fonts
Font Awesome
CMS
Webflow
CDN
cdnjs, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Customer Support
Zendesk
Performance
Lazy Loading
Traffic & Audience
oneup.com receives approximately 25.1K monthly visitors and ranks #753,333 globally. The website has a bounce rate of 38% with visitors viewing an average of 5.5 pages per visit. Users spend an average of 1:43 on the site.
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