onlymadecraft.com
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Madecraft: The $12.9M Secret to Upskilling Tech Talent
How a niche EdTech player is quietly dominating corporate learning with a $12.9M revenue engine.
In a crowded EdTech market obsessed with mass-market degrees, Madecraft is executing a precision strike on the corporate upskilling niche. With a lean team of 78 employees generating $12.9M in revenue, they aren't selling courses—they're selling operational excellence to the tech industry.
"Madecraft proves you don't need a massive headcount to dominate a niche; you need a relentless focus on 'exceptional learning' for the tech elite."
The B2B Content Moat
Madecraft’s growth engine isn't hidden behind a paywall—it's on YouTube. With 66,000+ subscribers on their teaching channel, they've built a top-of-funnel content machine that establishes authority before a sales call ever happens. By dominating search terms like 'Madecraft' (260 volume) and 'Made Craft' (150 volume), they capture high-intent traffic looking for technical training solutions, converting passive viewers into enterprise clients.
Tech Stack Sophistication
The tech stack reveals a company built for speed and scale. Leveraging Nuxt.js and Vue.js for a dynamic frontend, paired with Netlify for seamless deployment, Madecraft operates with the agility of a startup despite hitting scale. The use of Tailwind CSS and Bootstrap suggests a design system that prioritizes consistency—critical when your brand promise is 'exceptional' quality. This isn't legacy software; it's a modern stack built to deliver learning at scale.
The leadership team is a mix of creative and operational heavyweights. With Sanford Jackson as Senior Live-Action Video Director and Megan Doty managing content, Madecraft understands that in the digital learning space, production value is the differentiator. They aren't just educators; they are media producers competing for attention in an attention-starved economy.
- Precision Targeting: Focuses strictly on computers, electronics, and technology sectors.
- Content-Led Sales: Uses high-quality video content on YouTube and TikTok as a primary lead gen channel.
- Operational Efficiency: $165K revenue per employee indicates a highly leveraged business model.
The Quiet Giant of EdTech
Madecraft is the blueprint for B2B content monetization—proving that in a noisy world, specificity scales faster than generality.
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Technology Stack
onlymadecraft.com uses 8 technologies across their website including Vimeo, HSTS, Netlify, and more.
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Vimeo
Security
HSTS
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Netlify
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CSS Frameworks
Bootstrap, Tailwind CSS
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Nuxt.js, Vue.js
Traffic & Audience
onlymadecraft.com receives approximately 0 monthly visitors and ranks #11,269,124 globally. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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