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ONRAD: The Quiet Giant of Teleradiology
A $15.5M revenue company with a surprisingly small digital footprint
In an industry obsessed with hypergrowth and viral marketing, ONRAD, Inc. plays a different game entirely. With 119 employees and $15.5M in revenue, this teleradiology powerhouse operates with the quiet confidence of a legacy player, relying on clinical excellence rather than digital noise.
"ONRAD proves that in healthcare B2B, brand visibility matters less than clinical trust and referral networks."
The Referral Machine
Despite minimal SEO investment (only 28% organic traffic), ONRAD commands 49% direct traffic—a telltale sign of a business built on relationships. When hospital administrators and physicians type 'onrad' directly into their browsers (6,720 monthly searches), they're not discovering a new vendor—they're accessing a trusted partner. The absence of paid search keywords suggests their growth comes from word-of-mouth and clinical reputation, not marketing spend.
The Hidden Growth Engine
ONRAD's keyword strategy reveals their true competitive moat. While competitors fight for generic 'teleradiology' terms, ONRAD owns specific physician names ('Mahesh Patel MD', 'Michael Manzano, M.D.') and internal systems ('lhr.payrad'). This suggests a captive audience—existing clients searching for login portals and specific radiologists. It's not SEO; it's customer retention. The 1,200 monthly searches for 'independent radiology' hint at their positioning: the boutique alternative to corporate giants.
The technology stack tells a story of pragmatic stability. jQuery, Bootstrap, and Google Analytics form the foundation—not flashy, but reliable. For a healthcare provider handling sensitive patient data, this isn't negligence; it's deliberate risk management. They're not chasing the latest React framework; they're ensuring uptime for critical teleradiology workflows. The absence of modern JavaScript frameworks might frustrate developers, but it ensures compatibility with legacy hospital systems.
- Accredited by The Joint Commission—a non-negotiable credential that separates serious players from fly-by-night operations
- Dual revenue streams: on-site radiology plus teleradiology, capturing both hospital outsourcing and overflow work
- C-suite with medical depth: Chief Medical Officer Jose Ospina provides clinical credibility that pure-tech competitors lack
The Anti-Startup Playbook
ONRAD wins by being boring, reliable, and indispensable to the hospitals that depend on them.
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ONRAD, Inc. Radiology Services accredited by The Joint Commission Teleradiology Services - ONRAD, Inc.
Radiology Services accredited by The Joint Commission Teleradiology Services - ONRAD is a U.S.-based full-service radiology provider offering customized teleradiology services. Call: 800-848-5876 for teleradiology, on-site radiology and subspecialty reports.
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About onradinc.com
Radiology Services accredited by The Joint Commission Teleradiology Services - ONRAD is a U.S.-based full-service radiology provider offering customized teleradiology services. Call: 800-848-5876 for teleradiology, on-site radiology and subspecialty reports.
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onradinc.com uses 18 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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PHP
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Traffic & Audience
onradinc.com receives approximately 2.8K monthly visitors and ranks #4,472,683 globally. The website has a bounce rate of 35% with visitors viewing an average of 3.6 pages per visit. Users spend an average of 2:19 on the site.
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