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OnRamps: Texas's Secret Education Engine
How 142 people are quietly scaling elite education across Texas
While edtech startups chase venture capital, OnRamps—a UT Austin initiative—has quietly built a $28M powerhouse that bridges the gap between high school and elite research universities. They're not building another LMS; they're re-engineering the entire educational pipeline.
"This isn't about scaling courses—it's about scaling access to the expectations of a research university."
The Hidden Workforce
With just 142 employees generating $28M in revenue, OnRamps achieves a staggering $197K revenue per employee. This isn't a scrappy startup burning cash; it's a precision operation. Their team includes specialists like Raul Pineda (Education Technologies Senior Manager) and Joanna Turner (Senior Rhetoric Course Manager)—roles that signal deep academic integration, not surface-level content delivery.
The Organic Growth Machine
61% of traffic comes from organic search—unusually high for a domain that isn't a consumer brand. This suggests powerful word-of-mouth within academic circles. Direct traffic at 25% indicates strong brand recall; students and educators aren't stumbling upon OnRamps, they're seeking it out. The 32K monthly visits represent a highly targeted, mission-driven audience.
Founded in 2011, OnRamps operates in the science and education industry but functions like a SaaS platform with academic rigor. Their tech stack—jQuery, Tailwind CSS, Bootstrap—reveals a focus on accessibility over flashy innovation. They're not chasing Web3 or AI buzzwords; they're building robust, scalable systems that work for real classrooms.
- Revenue-per-employee of $197K rivals top-tier SaaS companies
- Organic search dominance (61%) proves authentic academic demand
- Leadership spans instructional design, tech, and policy—rare hybrid expertise
The Anti-Startup That's Winning
While edtech unicorns struggle with unit economics, OnRamps proves that mission-driven, revenue-positive models can scale impact without sacrificing sustainability. Their secret? Solving a real bottleneck in the education system, not just digitizing the status quo.
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OnRamps at the University of Texas at Austin
Established in 2011, OnRamps’ mission is to increase the number of students who access and engage in learning experiences aligned with the expectations of leading research universities.
OnRamps
OnRamps prepares students and teachers for success in the classroom and beyond by building partnerships across K12 and higher education.
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About onramps.utexas.edu
Established in 2011, OnRamps’ mission is to increase the number of students who access and engage in learning experiences aligned with the expectations of leading research universities.
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onramps.utexas.edu uses 17 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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onramps.utexas.edu receives approximately 32.4K monthly visitors. The website has a bounce rate of 78% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:29 on the site.
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