onze.com.br
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Onze: The Brazilian Fintech Reinventing Retirement
How 158 employees are building a $7.5M previdência platform for corporate Brazil
In a market saturated with traditional pension funds, Onze is betting that the future of retirement belongs to fintechs that integrate directly into the workplace. They aren't just offering a savings account; they are selling 'financial health' as an employee benefit.
"Onze isn't fighting for the consumer wallet; they are fighting for the corporate HR budget."
The B2B2C Growth Engine
With 26,708 monthly visits and a dominant 66% coming from organic search, Onze is playing the long game. The traffic data reveals a fascinating split: 'todos os impostos do Brasil' and 'orçamento' are top search drivers. This suggests their content strategy isn't just pushing pension products; it's capturing high-intent users researching financial literacy and tax implications—classic top-of-funnel behavior for a B2B2C fintech.
The Corporate Wedge
Onze targets the 'colaboradores da sua empresa' (company employees). By embedding into the workplace, they bypass the notoriously high customer acquisition costs (CAC) of direct-to-consumer personal finance apps. Their 158 employees likely focus heavily on enterprise sales and partner integrations, scaling through corporate contracts rather than individual marketing.
The tech stack reveals a modern, scalable architecture. They utilize Vite and Webpack for build optimization, Tailwind CSS and Bootstrap for rapid UI development, and Swiper for mobile-friendly interactions. The presence of Goober (a lightweight CSS-in-JS library) suggests a team that values performance and bundle size—critical for a financial platform requiring fast load times and high trust.
- Product-Market Fit: Solving Brazil's complex pension tax laws for the average worker.
- Traffic Quality: High organic share indicates strong brand recall and SEO authority.
- Tech Agility: A modern stack (Vite, Tailwind) suggesting rapid iteration capabilities.
- Market Position: First mover in 'previdência reinventada' for corporates.
The Verdict: A Scalable Niche
Onze is structurally positioned to win in Brazil's emerging 'benefits-as-a-service' market.
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Onze - Previdência Reinventada
A Onze é primeira fintech que traz uma solução de saúde financeira com acumulação de patrimônio para colaboradores da sua empresa, por meio de uma previdência diferente e moderna. Onze, construa o seu melhor futuro.
Onze
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About onze.com.br
A Onze é primeira fintech que traz uma solução de saúde financeira com acumulação de patrimônio para colaboradores da sua empresa, por meio de uma previdência diferente e moderna. Onze, construa o seu melhor futuro.
Company Overview
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Technology Stack
onze.com.br uses 23 technologies across their website including reCAPTCHA, WordPress, Amazon Web Services, AWS CloudFront, and more.
Security
reCAPTCHA
CMS
WordPress
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
OneTrust
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Traffic & Audience
onze.com.br receives approximately 26.7K monthly visitors and ranks #1,035,691 globally. The website has a bounce rate of 54% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:32 on the site.
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