oologah.k12.ok.us
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The Digital Backbone of Rural Education
How a 24-person school district built a thriving online hub
In the heart of Oklahoma's Rogers County, Oologah-Talala Public Schools isn't just educating 1,800+ students—it's building a digital ecosystem that serves thousands of parents and staff monthly. This is a masterclass in small-scale digital infrastructure.
"This isn't a website—it's a mission-critical utility for a rural community."
Community Dependency
With 64% direct traffic, parents and staff don't search for the school—they bookmark it. This isn't casual browsing; it's daily habit. The 20% organic traffic comes from critical searches like 'oologah public schools calendar' (580 monthly searches), proving the site is a functional tool, not a marketing brochure.
Tech Stack Strategy
The stack reveals a pragmatic approach: jQuery, Bootstrap, and Tailwind CSS for rapid development, Cloudflare for security, and Amazon S3 for media. No fancy frameworks—just reliable, maintainable tools that a small IT team can manage. ParentSquare integration for login shows they prioritize functionality over flash.
What's striking is the revenue-to-traffic ratio. At $1.7M revenue and 5,424 monthly visits, each visitor represents significant value—likely a parent managing their child's education. The site isn't optimized for scale; it's optimized for utility, serving a specific community with precision.
- Direct traffic dominance (64%) indicates high user loyalty and bookmarking
- Calendar-related searches (580/month) show the site is a daily utility
- Minimalist tech stack prioritizes reliability over innovation
- ParentSquare integration demonstrates focus on user experience
The Unsexy Truth About Great Digital Products
This site proves that serving a specific community exceptionally well beats chasing scale every time.
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Open Graph Image
https://cdn.smartsites.parentsquare.com/library/common/DefaultShareImage_350x350.png
Meta Tags
OOLOGAH-TALALA PUBLIC SCHOOLS - Home
OOLOGAH-TALALA PUBLIC SCHOOLS
OOLOGAH-TALALA PUBLIC SCHOOLS
H1 Tags
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About oologah.k12.ok.us
OOLOGAH-TALALA PUBLIC SCHOOLS
Company Overview
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Technology Stack
oologah.k12.ok.us uses 20 technologies across their website including Font Awesome, Adobe Fonts, HSTS, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CDN
cdnjs, unpkg, jsDelivr
Cloud & Hosting
Amazon S3, Cloudflare
Analytics & Marketing
Datadog RUM
Traffic & Audience
oologah.k12.ok.us receives approximately 5.4K monthly visitors and ranks #3,075,802 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 0:52 on the site.
The majority of oologah.k12.ok.us's traffic comes from .
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