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The Quiet Giant in Healthcare Data
How a 33-person team is tackling the $4 trillion healthcare data problem
While Silicon Valley chases AI hype, a small team in California is quietly building the infrastructure for value-based care. Opeeka isn't trying to replace doctors—it's trying to give them the data to prove their worth.
"In a market obsessed with scale, Opeeka proves that focused healthcare software doesn't need millions of users—just the right ones."
The Niche They Own
Opeeka's keyword strategy reveals their laser focus: 'outcome measures for teenagers mental health' and 'whole child behavior assessment ventura county.' They aren't competing with Epic or Cerner. Instead, they're dominating specific behavioral health verticals where outcome measurement is both critical and underserved. Their $3.8M revenue with just 33 employees suggests premium pricing and high-value contracts.
The Growth Paradox
Here's the counterintuitive part: 1,693 monthly visits with 38% direct traffic indicates a highly targeted B2B model. These aren't random visitors—they're healthcare administrators actively seeking solutions. The 43% organic search share shows they're winning on specific clinical queries, not broad keywords. This is the opposite of viral growth; it's surgical precision.
The leadership team tells the story of a company built for endurance, not explosive growth. CEO Larry Bawden brings continuity, while the presence of a dedicated Data Scientist (Laura Hosier) signals serious investment in analytics capabilities. Unlike many tech startups, Opeeka's team composition—led by finance and business development alongside technology—suggests a company focused on sustainable contracts, not just product features.
- Premium pricing model: $3.8M from 33 people = ~$115k revenue per employee
- Niche dominance: Ranking for ultra-specific behavioral health terms
- Direct traffic strength: 38% shows strong brand recall in B2B space
- Technical stack: Modern but pragmatic (Tailwind, Bootstrap, jQuery)
The Anti-Unicorn Playbook
In a world obsessed with billion-dollar valuations, Opeeka is building a $3.8M business that might actually be profitable.
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Meta Tags
Healthcare Quality Measurement Tools | Patient Outcome Measures | Outcomes Management Software
Improve Outcomes and Care Efficiency. Advance the value of your care with effortless collaboration, outcomes, and analytics that prove your impact.
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About opeeka.com
Improve Outcomes and Care Efficiency. Advance the value of your care with effortless collaboration, outcomes, and analytics that prove your impact.
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opeeka.com uses 20 technologies across their website including Font Awesome, HSTS, PHP, and more.
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Amazon S3, AWS CloudFront
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Traffic & Audience
opeeka.com receives approximately 1.7K monthly visitors and ranks #8,449,400 globally. The website has a bounce rate of 31% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:47 on the site.
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