In a world obsessed with the next shiny app, OpenMarket is quietly powering the foundational layer of mobile communication for over 400 employees and $183M in revenue. This isn't a flashy startup; it's the plumbing behind the messages that drive global commerce.

"They don't chase vanity metrics; they own the infrastructure that makes SMS, MMS, and RCS work at scale."

The tech stack reveals a modern, pragmatic approach. They're using jQuery (likely legacy code), but also Vite, Tailwind CSS, and PWA technologies, indicating an active, evolving platform. The use of Google Analytics and Tag Manager is standard, but the presence of RSS and Twitter Cards suggests they're still playing the SEO and content game, albeit on a smaller scale than their traffic might suggest. This hybrid stack is typical of a company that has grown organically over years, not a VC-funded rocket ship.

• Revenue vs. Traffic Mismatch: The $183M revenue is massive, but the 8.1K monthly visits are surprisingly low for a company this size. This suggests a high-value, low-volume sales model.
• Enterprise-Grade Team: Key leadership (Ethan Gustav, Michael King) points to a focus on global sales and engineering depth, not just marketing.
• SEO for Developers: The top keywords are technical and transactional, not brand-aware. They're capturing engineers, not marketers.
• Legacy + Modern Stack: The mix of jQuery and Vite shows a platform that's been around and is actively modernizing.