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OpenPhone's Rebrand to Quo: A Strategic Pivot?
From consumer-friendly to enterprise-ready: decoding the $19.7M revenue shift
OpenPhone.co now redirects to Quo.com, marking a decisive shift from a consumer-friendly brand to an enterprise-focused AI powerhouse. With 136 employees and $19.7M in revenue, this isn't just a name change—it's a strategic repositioning for the startup and small business market.
"Quo isn't just changing its name; it's changing its game—from a simple phone app to an AI-powered customer engagement platform."
The User Identity Crisis
The domain openphone.co still hosts legacy pages (about, careers, pricing), but the product is now Quo. This creates a confusing user journey. While 'OpenPhone' still commands 65K monthly searches, the rebrand risks alienating a loyal user base accustomed to the original name. The 3.9/5 Trustpilot rating suggests some friction in this transition.
Growth vs. Brand Consistency
With 445 monthly visits to openphone.co, the site serves more as a redirect hub than a destination. The real traffic likely flows to quo.com. The tech stack (Tailwind CSS, Vite) indicates a modern, agile engineering culture, but the fragmented web presence (openphone.co vs. quo.com) signals a brand in flux, not a unified front.
The core value proposition—AI-powered shared space for calls, texts, and contacts—remains strong. However, the execution of the rebrand raises questions. Why maintain openphone.co at all? Is it an SEO play to capture the 'OpenPhone' keyword volume, or a legacy asset they can't fully retire? For founders and investors, this highlights the tension between brand evolution and user retention.
- Revenue is solid at $19.7M, but growth depends on shedding the 'OpenPhone' consumer baggage.
- The 65K+ monthly searches for 'OpenPhone' are a double-edged sword—high intent but misaligned with Quo's enterprise focus.
- Trustpilot's 3.9/5 rating indicates room for improvement in customer satisfaction, especially during the rebrand.
Quo's High-Stakes Bet
The rebrand could either cement their enterprise dominance or dilute years of brand equity. For investors, the key metric is whether Quo can outpace OpenPhone's search volume with its own branded terms within 12 months.
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Quo (formerly OpenPhone) | Best Phone System for Startups & Small Businesses
Quo brings your calls, texts, and contacts together in one AI-powered shared space. Keep your team aligned, respond faster, and ensure every customer feels valued.
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Quo
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Reviews (20)
Go with Quo
Quo is an excellent VoIP app for small businesses; setup is easy and quick, rates are reasonable, and support is lightning quick.
Thank you for sharing, Charles!
Fast updates and excellent customer service
Excellent customer service. I like the system and layout they have. I live in Canada so porting was a bit of a learning experience but the quo team helped me through it and I saw significant changes to their system when I went to port my next number just a few weeks later to make it easier!
Hi Mike, thank you for sharing your experience!
I've been using this app for several…
I've been using this app for several years. It's truly amazing. It's easy to use, with tons of features and capabilities to make running your business easier. Most importantly, the team is always ready to help and support you at any time, and very quickly. I'm grateful to the entire Quo team and the developers. I wish you success in everything you do!
Thank you so much for the kind words and for sticking by us! We appreciate you!
Reliable, easy to use, and perfect for international founders.
I’ve been using OpenPhone for my U.S. business setup and it has been extremely reliable and easy to use. Call quality is excellent, the app works smoothly on desktop and mobile, and the pricing is very fair. As an international founder, having a stable U.S. phone number with voicemail, SMS, and call forwarding has been essential. Setup was quick and support has been responsive whenever I had a question. I can definitely recommend OpenPhone.
Thank you for sharing!
Response time
Quickly resolved my issue within couple of hours.
We are so glad you received the support you needed! Thank you for sharing!
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About openphone.co
Quo brings your calls, texts, and contacts together in one AI-powered shared space. Keep your team aligned, respond faster, and ensure every customer feels valued.
Company Overview
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Technology Stack
openphone.co uses 24 technologies across their website including Font Awesome, Google Fonts, HSTS, Webflow, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
Traffic & Audience
openphone.co receives approximately 445 monthly visitors and ranks #2,003,034 globally. The website has a bounce rate of 53% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about openphone.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit openphone.co directly at https://openphone.co.