opensponsorship.com
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OpenSponsorship: The Athlete Marketplace Playbook
A $1.7M revenue, 21-person team bridging the gap between brands and athletes. Is this the future of sports marketing?
In a world where sports marketing is dominated by massive agencies and opaque deals, OpenSponsorship is building a data-driven marketplace to democratize access. They're not just another influencer platform; they are attempting to solve the specific logistics of athlete endorsements.
"OpenSponsorship is treating athlete access like a commodity, building the backend plumbing for a $1B+ industry that still runs on spreadsheets."
The Two-Sided Dilemma
The core challenge is balancing supply (athletes) with demand (brands). With only 21 employees, OpenSponsorship is attempting to scale a high-touch service model through software. Their revenue suggests they are finding product-market fit, but the small team size indicates they are likely heavily reliant on the founder's network (Ishveen Jolly) to close enterprise deals.
The Traffic Paradox
With 20k monthly visits, the raw numbers seem low for a marketplace. However, the traffic quality is interesting: 43% direct traffic is exceptionally high for a brand of this size. This suggests high intent and strong brand recall. Users aren't stumbling upon them; they are looking for them. The 'Julia Watkins' keyword dominance hints at a strategy of capturing long-tail athlete-related search intent.
The tech stack reveals a pragmatic approach. They lean heavily on proven tools like jQuery and Bootstrap rather than bleeding-edge frameworks, prioritizing stability and shipping speed over technical vanity. This is a classic 'founder-led sales' engineering strategy—build what works, fast.
- Niche Focus: They aren't trying to be a general influencer platform; they stick strictly to the sports vertical where transaction values are higher.
- Data-Driven Matching: The platform promises to match based on relevance, not just follower count, though specific algorithms remain proprietary.
- Transparency Push: They are positioning themselves against the 'black box' nature of traditional sports agencies.
The Verdict: A Sleeping Giant?
With $5.2M in funding and solid revenue traction, OpenSponsorship is a sleeper pick in the sports tech space. If they can scale their marketplace liquidity without ballooning headcount, they become an acquisition target for major holding companies looking to modernize their sports offerings.
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Meta Tags
OpenSponsorship: Sports Influencer Marketing & Sponsorship | OpenSponsorship
As a leading sports marketing and sports influencer agency, we make it easy for brands to sponsor influencers.
OpenSponsorship - The World's Largest & Smartest Marketplace in Sports Sponsorship.
Join 19000+ brands connecting to 20,000+ athletes, teams and events globally, on OpenSponsorship to drive marketing and sales using sports; proven to deliver 7x ROI.
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Reviews (2)
Best sports sponsorship site out there
Best sports sponsorship site out there. Makes it super easy to find athletes and do sponsorship deals with them.
Ask many many questions. Not right for everyone’s…
I’ve engaged many many marketing avenues for my small business. This was by far the least useful. I made zero dollars. I had 4 applications for my business all of which were sent in by athletes agents asking questions that demonstrated a clear lack of understanding. I provide a popular service that is well known. I’ve helped thousands of families including many famous athletes and celebrities. I’m the child of a professional athlete , I understand the persona and challenge. Our clients love our service but this wasn’t something the agents seem to get. My business is small family owned business and this was a loss for me. I can’t wait for my contract to end.
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About opensponsorship.com
As a leading sports marketing and sports influencer agency, we make it easy for brands to sponsor influencers.
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Technology Stack
opensponsorship.com uses 24 technologies across their website including Leaflet, Google Maps, Sentry, unpkg, jsDelivr, and more.
Maps
Leaflet, Google Maps
Error Tracking
Sentry
CDN
unpkg, jsDelivr
Cloud & Hosting
Amazon S3, Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Traffic & Audience
opensponsorship.com receives approximately 20.3K monthly visitors and ranks #1,176,661 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:32 on the site.
The majority of opensponsorship.com's traffic comes from undefined, undefined, .
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