opinary.com
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Opinary: The Silent Polling Giant
How a 33-person Berlin startup embedded itself into 100M+ news readers
While most media tech startups chase eyeballs, Opinary quietly built a massive polling engine inside the world's biggest newsrooms. They don't compete for attention—they monetize the pause between headlines.
"They don't compete for attention—they monetize the pause between headlines."
The Engagement Layer
Opinary's core insight is that readers want to voice opinions, not just consume content. Their embedded polls sit at the bottom of articles in major publications, capturing sentiment data that advertisers crave. With 47% direct traffic, their dashboard is a daily ritual for media buyers checking campaign performance.
The Berlin Stealth Playbook
Unlike flashy adtech unicorns, Opinary grew through publisher partnerships, not viral marketing. Their 70K+ backlinks come from newsrooms embedding their widgets, not SEO tricks. The 35% organic search traffic suggests strong brand recall—people search 'opinary' specifically, not generic polling terms.
The tech stack reveals a pragmatic, performance-focused team: jQuery and Slick for lightweight UI, Tailwind for rapid iteration, and OpenCart integration hints at B2B commerce capabilities. They're not chasing the latest frameworks—they're shipping reliable tools that work inside legacy CMS systems.
- 33-person team generating $3.7M revenue (≈$112K/employee)
- Embedded in newsrooms, not just websites—contextual credibility matters
- Direct traffic dominance signals strong publisher relationships
- Top keywords are brand-driven, not feature-driven
The Quiet Giant of Media Tech
While others burn cash on user acquisition, Opinary built a moat through publisher lock-in and data utility. Their 22.9% 'undefined' traffic share likely represents direct publisher embeds—a distribution model that's nearly impossible to replicate.
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Opinary | We ask the right questions
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Opinary
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About opinary.com
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Technology Stack
opinary.com uses 23 technologies across their website including Font Awesome, HSTS, Laravel, and more.
Fonts
Font Awesome
Security
HSTS
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
Squarespace, WordPress
CDN
cdnjs
Traffic & Audience
opinary.com receives approximately 67.8K monthly visitors and ranks #632,587 globally. The website has a bounce rate of 77% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:02 on the site.
The majority of opinary.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about opinary.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit opinary.com directly at https://opinary.com.